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PatriciaSave your seat

Free live session for agency owners, 5 to 20 people

Grow your agency without your next hire.

One AI coworker. One company brain. Three team members with $3.5M revenue. Learn how to grow your agency in the same lean way without adding extra headcount.

Your hosts

Chris Out

Chris

Chris Out

Grew his agency from 10 to 85 people to an exit, then coached 2,000+ agency founders.

Ricardo Ghekiere

Ricardo

Ricardo Ghekiere

Built Patricia, the AI coworker, and runs her inside his own companies every day.

Thibaut Hennau

Thibaut

Thibaut Hennau

Runs BetterPic: $3.5M in revenue with a core team of three.

Save your free seat

Thursday, September 10 · 11:00 Brussels (CEST)

60 minutes, live, with open Q&A after.

Registration closes at 100 people.

You are paying the coordination tax every week

The 11pm answer

You answered a client question three people on your team already knew.

The rebuilt proposal

Built again last month, because nobody could find the last one.

Every euro runs through you

New business, delivery, escalations: nothing closes or ships without you in the loop.

The ChatGPT seats

Everyone got one. Nothing about how the agency runs changed.

What you will learn in 60 minutes

Three parts of 20 minutes, each taught by the person who runs it daily.

Chris Out

Taught by

Chris Out

Agency growth coach, chrisout.com

Part 1 · Strategy · 20 minutes

Why headcount stops working

  • Why the billable-hour org chart is dying once AI absorbs the execution layer
  • Untouched revenue: the scoreboard the top 10% run on, and how to measure yours
  • What the top 10% fix first, before any AI

Scaled his own agency from 10 to 85 people to a 2020 exit, then 2,000+ private coaching sessions with agency founders. Author of Raising Agency Standards. His rule: if revenue stops when you stop, you own a job, not a company.

Ricardo Ghekiere

Taught by

Ricardo Ghekiere

Founder, Patricia

Part 2 · Strategy · 20 minutes

Why you need a company brain

  • What an AI employee actually is, and what it is not
  • The company brain: shared context and skills your whole company runs on
  • Why a ChatGPT seat per person changed nothing

Seven years running his own marketing agency, then head of growth at an agency that grew from 10 to about 90 people in two years. He built Patricia and runs her inside his own companies every day.

Thibaut Hennau

Taught by

Thibaut Hennau

CEO, BetterPic

Part 3 · Behind the scenes · 20 minutes

Inside a fully AI-native company

  • Not an agency, on purpose: inside BetterPic, a company that runs on Patricia
  • The performance marketing side live: Google Ads, SEO, reporting and tracking
  • Scaling with fewer people: what the core team actually does all day

Runs BetterPic on a core team of three: around 3.5 million dollars in revenue and more than 38 million headshots generated, fully agentic. He opens the actual workspace, not slides.

Live only. No recording.

Why you want to be in the room

Show up live and you leave with

  • Course accessincluded
  • Patricia credits for your company$250
  • BetterPic headshots for your whole team$49 per person
  • And one more surpriseunveiled live

The headshots: made by BetterPic, on us.

Is this hour for you?

This is for you if

  • You own or run an agency or service business with 5 to 20 people.
  • Work lives in Slack or Teams and everything still routes through you.
  • You are convinced about AI but your team is not there yet.
  • You are about to hire for coordination, reporting, or ops.

Skip it if

  • You have engineers who build internal tooling for fun.
  • You are looking for another reporting dashboard.
  • You are not willing to invest 60 minutes.

Become the AI-native agency. Save your seat.

Thursday, September 10 · 11:00 Brussels (CEST). Live only, no recording. Registration closes at 100 people.