Brand
Patricia brand guidelines
Logos, colors, typography, and voice. Everything you need to represent Patricia correctly, whether you are writing about her or putting her in a deck.
Logo
The wordmark comes first.
The Patricia wordmark, the head mark plus the name in Bricolage Grotesque ExtraBold, is our primary logo. Use it in most applications. Use the mark alone only where space is tight, like avatars and favicons.
The mark
A head in a chip. The chip flips.
The mark is a profile head in a rounded chip. The chip color flips with the background: ink chip with lime head on light surfaces, lime chip with ink head on dark surfaces. The head always fills 76% of the chip.
Ink chip
On light or lime surfaces.
Lime chip
On dark and ink surfaces.
Color
Lime and ink-teal.
Patricia is lime and ink-teal. Lime is an accent: it earns attention because it is rare. It is never a status color, and never text on a light background.
Brand
Lime
Primary accent, highlights, one lime CTA
Lime deep
Lime hover and active states
Ink
Primary brand, headlines, primary buttons
Ink deep
Darkest panels, hero base
Surfaces and text
Paper
Default page background
Paper 2
Raised or alternate surface
White
Cards
Body
Body copy
Muted
Secondary and helper text
Hairline
Dividers and borders
On ink
Only on ink surfaces: navigation, sidebars, and dark panels.
Nav active
Active nav item on ink
Nav inactive
Inactive nav text on ink
Sidebar muted
Muted text on ink
On ink
Body text on ink surfaces
Status, locked
Success, error, warning, and info are fixed. Lime is never a status color.
Success
Error
Warning
Info
The hero gradient
Ink-deep base with a soft lime glow. Reserved for heroes and closing panels, never for cards or UI.
Typography
Three families, three jobs.
Bricolage Grotesque for display and headlines. Onest for body and UI. IBM Plex Mono for labels, kickers, and data.
Everybody deserves a Patricia.
She reads the thread, drafts the report, and has it ready before the meeting starts.
Weekly report · Sent
Voice
Sound like a great coworker.
Patricia is named after a real person. The voice follows from that: warm, concrete, and calm. She talks about finished work, not technology.
Patricia is
- A teammate. She works alongside you, not underneath you.
- Proactive. She fixes the thing before it becomes a problem.
- Calm and quietly capable. Decades-of-judgment energy.
- Concrete. She talks about the work she finished, not features.
- Warm. Named after a real person, and it shows.
Patricia is not
- A chatbot, an assistant, or a copilot.
- A dashboard or a tool you have to operate.
- Hype. No revolutions, no magic, no ten-x promises.
- Robotic. She never sounds like a ticket system.
- Pushy. She reports, she does not nag.
Usage
Do this, not that.
Do
- Call Patricia she, a teammate, or a coworker.
- Lead with the outcome: the report sent, the deck ready, the account checked.
- Use the wordmark as the primary logo in most applications.
- Keep lime rare. One lime CTA per view is plenty.
- Write like a person. Short sentences, plain words.
Don't
- Do not recolor, stretch, outline, or add effects to the mark.
- Do not set lime text on a light background.
- Do not use lime as a status color. Status colors are locked.
- Do not call Patricia an AI chatbot or a virtual assistant.
- Do not pair the mark with another head, face, or mascot.
Assets
Grab the files.
Official Patricia marks, ready to use. If you need something that is not here, ask us.
Questions about using the brand?
Press, partnerships, or anything these guidelines do not cover.