Klaviyo flows that actually know what Shopify sold.
Most email revenue comes from flows, not campaigns. Patricia segments them by what people really bought in Shopify, keeps them healthy, and shows you email as a share of the whole store.
@Pati how much of Fernbrook's revenue is email really driving, and are the flows pulling their weight or just the campaigns?
Email drove 28% of Fernbrook's Shopify revenue in the last 30 days, and the flows are doing most of the lifting, not the newsletters:
- Flows: 71% of email revenue. Abandoned cart and post-purchase carry it
- Campaigns: 29%, mostly the two product launches
- Gap: browse abandonment is switched off, and Shopify shows a lot of product views that never reach cart
- Risk: the winback flow is emailing people who bought in the last 14 days, because it is not suppressing recent Shopify orders
- Want me to build the browse-abandon flow and add a recent-purchaser suppression?
Yes to both. Segment the browse flow to the higher-value browsers if you can.
Browse-abandon flow is built and held in draft: it triggers on a Shopify product view with no add-to-cart, waits three hours, and is scoped to profiles with an above-median predicted value so it does not chase one-off bargain hunters. I also added a filter across the cart, browse, and winback flows that suppresses anyone with a Shopify order in the last 14 days, so recent buyers stop getting those while the post-purchase flow still fires. Nothing is live yet, all of it waits for your go. Once it is on I will watch flow revenue and open rates and flag if deliverability moves.
1 + 1 > 2
What Klaviyo and Shopify do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Build abandoned-cart and browse-abandon flows off real Shopify events
The highest-revenue emails are triggered, not sent. She builds the abandoned-cart and browse-abandonment flows in Klaviyo on real Shopify checkout and product-view events, so the store recovers the carts and the browses it was quietly losing.
Segment Klaviyo by Shopify purchase behavior and predicted value
First-time versus repeat, category buyers, high-value versus one-off, she builds Klaviyo segments from actual Shopify order history and predicted customer value, so a send reaches the people whose behavior says they will buy.
Suppress recent Shopify buyers so flows stop emailing people who just bought
Nothing burns a list like a winback to someone who ordered yesterday. She adds a suppression across the flows for anyone with a recent Shopify order, so cart, browse, and winback emails skip the people who already converted.
Run post-purchase and winback flows tied to what and when they bought
She builds the post-purchase thank-you and replenishment flow and a winback for lapsed buyers, timed off the Shopify order date and product, so the next email fits where the customer actually is in their cycle.
Report email as a share of total Shopify revenue, flows versus campaigns
She pulls Klaviyo attributed revenue against total Shopify revenue and splits flows from campaigns, so the report shows what the email program is really worth to the store, not an open rate with no money next to it.
How it works
Klaviyo and Shopify, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Klaviyo and Shopify
One click each, per client store and Klaviyo account. She gets only the access you approve, and you can disconnect anytime.
Ask
Mention @Pati with the job. Segmenting, building flows, and reporting run on their own; sending a campaign or turning a flow live waits for your yes.
Say it like you'd say it
Things to ask her.
How much of Fernbrook's revenue is email driving, and is it flows or campaigns?
Build a browse-abandonment flow off Shopify product views for above-median-value browsers
Suppress anyone who bought in the last 14 days from the winback and cart flows
Segment repeat buyers of the summer range and draft a post-purchase replenishment flow
Report Klaviyo revenue as a share of total Shopify revenue, flows split from campaigns
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Klaviyo + Shopify, answered.
What does connecting Klaviyo and Shopify together let Patricia do?
She builds and tunes the flows that drive most email revenue, abandoned cart, browse abandonment, post-purchase, and winback, on real Shopify events, segments Klaviyo by actual purchase behavior and predicted value, suppresses recent buyers, and reports email as a share of total store revenue. Klaviyo sends the email, Shopify knows what sold, and the lifecycle only works when the two are joined.
Does she send a campaign or turn a flow live without asking?
No. Building segments and flows, monitoring performance, and reporting run on their own. Sending a campaign or switching a flow from draft to live waits for your explicit yes in Slack, so nothing reaches a client's list by accident.
Do I need both connected?
For the lifecycle, yes: Shopify for the orders and product behavior, Klaviyo to build the segments and run the flows against them. Each also works on its own, this page is about what they do together.
Does this work across all our client stores?
Yes. Connect each client's Shopify store and Klaviyo account, and every client's orders, profiles, and sends stay walled off from the rest.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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