Know what your client's competitors launched before they scale it.
Install the Competitor Watch skill, connect TrendTrack and the client ad accounts, and Patricia watches their rivals for you. The moment one scales a creative, launches a new angle or drops an offer, she posts what changed and what it means for that account, in Slack.
👀 Competitor move on Brightside: Dewdrop is scaling hard on Meta (spotted via TrendTrack).
- Their founder-story UGC ad is scaling fast, reach up 340% in 7 days
- 8 new creatives this week, all founder-story hooks
- First time running a bundle: buy 2 get 1, and the same angle is now live on TikTok
@Pati good spot. How exposed is Brightside, and what's our counter?
Worth raising on Thursday's call. It's a founder-story angle with a bundle hook, and Brightside has the founder assets to match. I'd propose a founder-UGC test and a bundle of their own. I've saved Dewdrop's ads and the landing page, and updated the 'Us vs Them' in the Brightside project. Want the creative brief?
The old way
How agencies do this today.
Every client wants to know what their competition is doing. Finding out is a manual crawl nobody has time for across eight accounts.
The manual Ad Library crawl
Someone opens the Meta Ad Library now and then, scrolls a client's competitor, and screenshots a few for the monthly report, with no idea which are actually scaling.
The launch you missed
A rival scaled a new offer three weeks ago, your client's CAC crept up, and nobody on the account could say why until someone finally stumbled on their ads.
The spy tool nobody opens
An ad-intelligence subscription sits in the stack behind a login the team forgets, charging a seat per person to do only that one thing.
Inside Patricia
What it looks like when she owns it.
Setup
Set up with you in 20 minutes, then it's hers.
Step 1
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Step 2
Install the Competitor Watch skill
One click from her Skills catalog. It brings the tracking playbook and connects TrendTrack for the competitor ad data.
Step 3
Connect the accounts and name the rivals
TrendTrack for the competitors, the client's own Meta and TikTok so she can cross-match, then tell her which rivals to watch for each account.
Step 4
Set the cadence
A daily watch, or a digest before the weekly client call. She pings you the moment a rival scales, launches or drops an offer, with what it means for that account.
Competitor ad monitoring
What she takes off your plate.
Real behavior of the skill, not a feature list.
Powered by TrendTrack
She watches each client's competitors on Meta, Instagram and TikTok through TrendTrack, so you get their whole ad library, reach and creatives without opening a spy tool.
Catches the scale, not just the launch
TrendTrack shows which creatives are ramping. She flags when a rival's ad is scaling, up in reach and rank over the last 7 days, not just that a new one exists.
Reads the angle, the offer and the funnel
The hook, the format, a new bundle or trial, and the landing page behind it. The things that actually change the client's next brief.
Cross-matches against the client's campaigns
Connect the client's own Meta and TikTok and she lines up what a competitor is scaling against what you are running for them, so the gap and the opportunity are obvious.
Turns a move into a counter
She offers a matching creative brief or a test off the rival's winning angle, and saves their ads and funnel to the client's project as evidence. Your media buyer decides what actually runs.
No per-seat spy tool to babysit
The watch is one skill Patricia runs across every account, not a login the team forgets and a seat you pay for every person who wants a look.
Say it like you'd say it
Things to ask her on day one.
Watch Dewdrop and Solene for Brightside
Which competitor ads are scaling this week, across our accounts?
Did any rival launch a new offer or bundle?
Save Dewdrop's scaling ads and landing page to the Brightside project
Draft a counter creative brief off their founder-story angle
Keep going
One skill down. She has more.
Patricia's value compounds when the whole workflow lives with her, not just one job.
Patricia + Slack
Where the alert lands the morning a competitor moves, in that client's channel, and where the team agrees the counter.
FAQ
Competitor ad monitoring, answered.
Where does the competitor data come from?
From TrendTrack, an ecommerce ad-intelligence platform Patricia connects to. It gives her each rival's Meta, Instagram and TikTok ads, their reach and which creatives are scaling, plus the funnels behind them. She only ever reads what is public.
Is this a spy dashboard?
No, and that is the point. There is nothing to log into and scroll. She watches through TrendTrack and pings the client's channel when something changes, with what it means, then files it into the project for the report.
What counts as a move?
A creative that is scaling, up in reach and rank, a new angle or hook, a new offer or bundle, or a new channel. The things that change the account's next move, not every minor refresh.
Which channels does she watch?
Meta, Instagram and TikTok, through TrendTrack. Connect the client's own Meta and TikTok as well and she cross-matches the rivals against their campaigns. She does not cover Google Ads.
How do I set it up?
Install the Competitor Watch skill, connect TrendTrack and the client ad accounts, and name the competitors to watch per account. She schedules the watch and takes it from there. Connections are made once for the agency, with access scoped per person.
Can she help me respond?
Yes. She drafts a matching creative brief off the rival's winning angle and saves their ads and funnel to the project, so a move turns straight into the next test you propose. What actually runs in the account is your media buyer's call.
Is this all Patricia does?
No. Watching competitors is one job. The same teammate handles the client report, call recaps, creative briefs, and the rest of the work your agency hands her, all in the same Slack.
One of the jobs teams hand her. See more campaigns use cases or browse them all.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.