Google Ads and Google Analytics, finally in one answer.
One knows what you spent, by keyword and by region. The other knows what happened after the click. Patricia joins them and tells you exactly which keywords and geos to cut and which to fund, before the month is gone.
@Pati is Vela's Google Ads spend actually converting, or just buying clicks? And if it's leaking, where exactly?
Leaking in specific places, not everywhere. Spend was $6,240 last month, 1,180 clicks, but only 34 became leads once I check what they did on-site in Analytics. So true cost per lead is $183, not the $5 CPC the Ads dashboard shows.
The waste is concentrated. Two things are eating the budget:
- The search term "marketing team near me" took $1,910 and 380 clicks, and 84% bounced on the landing page with no second event. Zero leads from it.
- Geo split: the two out-of-region metros you expanded into last month spent $1,240 at a 0.4% conversion rate, versus 3.9% in your core region.
- Where it does work: the /audit-offer landing page converts paid clicks at 5.1%, more than double the /home page the rest of the spend points at.
So cut the dead search term and the two weak metros, and push everything that works at the audit page. Do it.
Queued for your approval, nothing spending differently yet. I've drafted: add "near me" as a negative on that ad group, drop the two underperforming metros from the location targeting, and move that freed $3,150/mo of budget onto the high-intent non-brand keywords already pointing at /audit-offer, which had impression share left on the table. Say go and I apply it.
One more for next week: the three keywords that convert best on /audit-offer are held back by rank, not budget. I can draft a bid change for them once this move has a week of data.
1 + 1 > 2
What Google Ads and Google Analytics do together.
Each is useful alone. Joined, they answer the question neither can on its own.
See the true cost per lead by joining Google Ads spend with Analytics conversions
She reads spend by keyword and campaign from Google Ads and joins it to the conversions Analytics actually recorded on-site, so you see what a lead really cost, not the CPC that flatters the dashboard.
Find which keywords and search terms convert versus which just bounce
Clicks that land and leave show up in Analytics, not Ads. She lines up each keyword and search term against its on-site behavior so you can add the wasteful ones as negatives and keep the ones that turn into leads.
Spot the geos and regions to trim and where to move the budget
She breaks spend and conversion rate down by region, flags the metros paying for clicks that never convert, and shows which high-intent keywords and regions have room to take that freed budget, instead of pouring it into capped brand or retargeting.
See which landing page actually converts your paid traffic
She matches each campaign to the landing page its clicks hit and the conversion rate Analytics shows there, so you point spend at the page that turns paid clicks into customers and fix or retire the ones that bounce.
Know whether rank or budget holds a converting keyword back
For the keywords Analytics shows convert, she reads the impression share lost to rank and to budget in Google Ads, so the fix is a bid or a budget, not a guess.
How it works
Google Ads and Google Analytics, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Google Ads and Google Analytics
One OAuth click each, per project account. She gets only the access you approve, and you can disconnect anytime.
Ask
Mention @Pati with the question. She reads both sides on her own; by default, anything that changes spend, a keyword, or a region waits for your yes.
Say it like you'd say it
Things to ask her.
Is Vela's ad spend actually converting, or just buying clicks, and where is it leaking?
What is the true cost per lead by keyword, using Analytics conversions instead of CPC?
Which search terms and geos are paying for clicks that bounce and should be cut?
Which landing page converts our paid traffic best, and where should the budget move?
Are our best converting keywords held back by rank or by budget?
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Google Ads + Google Analytics, answered.
What does connecting Google Ads and Google Analytics together let Patricia do?
She reads spend by keyword, geo, and campaign from Google Ads and the on-site conversions and behavior from Google Analytics, then joins them: true cost per lead, which search terms and regions bounce, and which landing page converts paid traffic. Neither tool answers that on its own.
Does she change bids, keywords, or budgets on her own?
Not by default. She reads and reports across both freely. Anything that changes spend, adds a negative keyword, drops a geo, or moves budget in Google Ads waits for your explicit yes in Slack, drafted with the exact numbers so you can approve in one line.
Why not just shift the wasted budget into brand or retargeting?
Because those audiences are capped: brand search volume is finite and your retargeting pool is small, so they hit an impression-share or audience-size ceiling fast. When a keyword or geo wastes spend, the move is to cut it and reallocate to the high-intent keywords and regions that convert and still have room to scale.
Do I need both connected?
For the joined view, yes: Google Ads for the spend, Google Analytics for the outcomes. Each also works on its own, this page is about what they do together.
Can I keep her scoped to just part of the setup?
Yes. Connect only the accounts you want her in, and the rest stays untouched. By default, every change she makes waits for your yes, and every email, post or message she drafts always does.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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Or one at a time
See each on its own.
Every tool has its own page with the full picture of what Patricia does there.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.