Google Ads and Google Analytics, finally in one answer.

@Pati is Fernbrook's Google Ads spend actually converting, or just buying clicks? And if it's leaking, where exactly?

Leaking in specific places, not everywhere. Spend was $6,240 last month, 1,180 clicks, but only 34 became leads once I check what they did on-site in Analytics. So true cost per lead is $183, not the $5 CPC the Ads dashboard shows.

The waste is concentrated. Two things are eating the budget:

• The search term "marketing agency near me" took $1,910 and 380 clicks, and 84% bounced on the landing page with no second event. Zero leads from it.
• Geo split: the two out-of-region metros you expanded into last month spent $1,240 at a 0.4% conversion rate, versus 3.9% in your core region.
• Where it does work: the /audit-offer landing page converts paid clicks at 5.1%, more than double the /home page the rest of the spend points at.

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So cut the dead search term and the two weak metros, and push everything that works at the audit page. Do it.

Queued for your approval, nothing spending differently yet. I've drafted: add "near me" as a negative on that ad group, drop the two underperforming metros from the location targeting, and move that freed $3,150/mo of budget onto the high-intent non-brand keywords already pointing at /audit-offer, which had impression share left on the table. Say go and I apply it.

One more, gated and separate: I can build a Google Ads customer list from this month's 34 actual converters to seed lookalikes later. That's a small, capped audience, so it's an efficiency layer, not where the reallocated budget should go. Want it built too?

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