Reach looks great. Analytics shows who actually showed up.
Patricia reads which Facebook posts sent visitors that converted, straight from Google Analytics, drafts the next posts in the hook that works, and turns the winner into a paused Meta ad when you say yes.
@Pati Vela's Reel last week felt huge. Did it actually turn into site visits and conversions, or was it a vanity spike?
Mostly vanity. Reading Facebook traffic in Analytics, split by the UTM tag on each post's link:
- The Reel: 210 sessions and 3 conversions, an entertainment view, not a buying one
- The Tuesday product post: 540 sessions and 22 conversions, a 4.1% rate, your real winner
- Facebook referral reads low in Analytics since ATT, so treat these as the floor, not the ceiling
- Paste the Page reach export if you want it next to these, and I will line the two up
Draft two more posts in the product-post style, and turn the Tuesday post into an ad. Show me first.
Two posts drafted on the product-post hook, ready for your team to publish. The ad is built from the Tuesday post's image and copy and sits paused in Vela's Meta account; by default nothing spends until you approve the launch.
1 + 1 > 2
What Facebook and Google Analytics do together.
Each is useful alone. Joined, they answer the question neither can on its own.
See which Facebook posts sent real on-site sessions
Tag each post's link, and she reads Facebook-referral sessions per post in Google Analytics, so the post that drove traffic is told apart from the one that only felt busy.
Find which posts converted, so you know what to make more of
She lines up each post against its Analytics conversions and rate, so the hook and format that turn a visit into a customer are the ones your team repeats.
Draft the next posts in the hook that works
The winning hook becomes the next drafts, in the client's voice, handed over for your team to publish.
Turn the winning post into a paused ad
Through her own Meta Ads connector she builds an ad from the winning post's image and copy, paused, so paid amplifies what already converts once you approve it.
Read Facebook traffic honestly, allowing for ATT
Since ATT, Facebook referral in Analytics reads low. She reports the on-site numbers as the floor and says so, so social is judged on real behavior without pretending the tracking is perfect.
How it works
Facebook and Google Analytics, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Google Analytics
One sign-in for the GA4 properties you approve. Connect Meta Ads too if you want the winning post turned into an ad.
Ask
Mention @Pati with the question. She reads Analytics on her own; by default an ad change waits for your yes, and your team publishes the posts.
Say it like you'd say it
Things to ask her.
Did Vela's Reel actually drive site visits and conversions, or just reach?
Which Facebook posts sent the most converting traffic last month?
How does Facebook referral traffic convert compared with our other channels?
Draft two more posts in the style that Analytics shows converts
Turn the Tuesday post into a paused Meta ad for my approval
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Facebook + Google Analytics, answered.
What does this pairing let Patricia do?
She reads Facebook-referral sessions and conversions per post in Google Analytics, through the UTM tag on each post's link, drafts the next posts in the hook that converts, and builds a paused Meta ad from the winning post after your yes.
Does she read Page reach and reactions from Facebook?
No. She reads what the click did on your site, in Google Analytics. If you want Page reach next to it, share the export from your Page and she lines the two up.
Does she publish or boost posts?
No. Your team publishes the posts she drafts. For paid reach she builds a new ad from the post's image and copy through Meta Ads, paused, and by default it waits for your yes.
How is this different from the Meta Ads and Analytics page?
This is the organic view: posts measured by what their traffic did on the site. The Meta Ads page is the ad-account view: campaigns, ad sets, spend and creative fatigue.
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See each on its own.
Every tool has its own page with the full picture of what Patricia does there.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.