One brief, both sides of Meta.
She drafts the Instagram caption and the Facebook Page post in your client's voice, makes the images to size, and builds the ads for both as one Meta Ads campaign, paused. Your team publishes the posts.
@Pati Vela's launch goes out Thursday. Draft it for Instagram and the Page, and set up the ad side too.
Drafted both from the launch brief, plus the ads:
- Instagram: a short caption with the hook up front, a 4:5 feed image and a 9:16 Story image
- Facebook Page: a longer post with the link in the copy, where the Page audience clicks through
- Ads: one Meta Ads campaign for Instagram and Facebook placements, approved and built paused, with a preview for each placement
- Nothing is posted and nothing spends. Your team publishes the two posts, and by default the launch waits for your yes
Looks right. Set the campaign to start Thursday at 9, we'll post the organic ones ourselves.
Approved. The campaign starts Thursday at 9:00 across Instagram and Facebook placements. Once it runs I will read results by placement, so Friday's report shows where the money worked: the Instagram feed, Stories, Reels or the Facebook feed.
1 + 1 > 2
What Instagram and Facebook do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Draft the Instagram post and the Facebook Page post from one brief
She writes each in the format its audience reads: a short, hook-first caption for Instagram and a fuller post with the link for the Page, both in the client's voice. Your team publishes them.
Make the images to size for each side
A 4:5 feed image and a 9:16 Story image for Instagram, and a feed image for the Page, made from the same artwork so the launch looks like one campaign, not two.
Build the ads for both as one Meta Ads campaign, paused
Instagram and Facebook ads live in the same Meta Ads account, so one campaign covers both. She builds it paused, with a preview for every placement, and by default nothing launches until you say yes.
See which placement earns the result once the ads run
She reads ad results by placement, the Instagram feed, Stories, Reels and the Facebook feed, so you learn where the client's audience responds and put the next budget there.
Move budget or targeting when one side pulls ahead
When one placement or audience clearly wins, she drafts the budget or targeting change with the numbers behind it, and by default applies it only after your approval.
How it works
Instagram and Facebook, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Meta Ads
For the ads, an admin connects through Meta's own business login and picks the ad accounts she may use. The organic posts need no connection, because your team publishes them.
Ask
Mention @Pati with the brief. Drafting and ad reads run at once; by default, every ad change waits for your yes.
Say it like you'd say it
Things to ask her.
Draft Vela's launch for Instagram and the Facebook Page from this brief
Make the feed and Story images for the launch
Build one paused Meta campaign for Instagram and Facebook placements
Show me the ad preview for each placement before I approve
Which placement earned the most purchases last week, Instagram or Facebook?
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Instagram + Facebook, answered.
What does Patricia do across Instagram and Facebook?
She drafts the Instagram caption and the Facebook Page post from one brief in your client's voice, makes the images to size, and builds the ads for both as one Meta Ads campaign, paused. Your team publishes the organic posts.
Does she publish to Instagram or the Facebook Page?
No. She does not post, schedule or reply on either. She drafts the posts and your team publishes them. Paste a comment into Slack and she drafts the reply for your team to send.
Does she launch ads or change budgets on her own?
Not by default. Every campaign, ad set and ad she builds starts paused, and launching it or changing a budget, bid or audience waits for your yes.
Can I keep her scoped to just part of the setup?
Yes. Connect only the ad accounts you want her in, and the rest stays untouched. By default, every change she makes waits for your yes, and every email, post or message she drafts always does.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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Or one at a time
See each on its own.
Every tool has its own page with the full picture of what Patricia does there.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.