Patricia works your Google Analytics.
Ask her in Slack. She reads the traffic, finds what changed, and comes back with the answer instead of a dashboard link.
@Pati how did Northwind's site do last week, and where did the traffic come from?
Sessions were 18,400, up 14% week over week. The story is in the channels:
- Organic search up 22%, the two new blog posts are pulling their weight
- Conversions up to 312, a 1.7% rate, the best week this quarter
- Paid social flat, worth a look against what Fernbrook is spending there
Great. Put together the monthly report for Northwind.
Done. Traffic, top channels, conversions, and the pages that grew most, in Brightside's report format ready to send.
Patricia + Google Analytics
What she does in Google Analytics.
Real actions she takes on your say-so, not a list of API endpoints.
Answer traffic questions instantly
Sessions, users, pages, and time ranges across every property you connect, answered in the channel instead of sent as a link to go dig through yourself.
Track conversions that matter
Key events, conversion rates, and which channels drive them, so a client conversation is about outcomes and not just how many people visited.
Spot what changed and why
Week-over-week and month-over-month movement surfaced with the likely driver called out, so a traffic dip reaches you before the client emails to ask about it.
Read the audience
Where visitors come from, which devices they use, and how new and returning behave, pulled per property without a walk through the reports.
Keep audiences and dimensions current
She builds audience lists and custom dimensions when the reporting needs them, so the numbers you track match the questions you actually ask.
Deliver client-ready reporting
Monthly performance summaries in the channel, and agency-branded reports when a client wants the polished version, no dashboard tour required.
Say it like you'd say it
Things to ask her on day one.
How did Northwind's traffic do last week, and where did it come from?
Which pages converted best this month?
Why did organic sessions drop on Fernbrook's site?
Build the monthly analytics report for Northwind in our format
Compare this quarter's conversion rate to last across every client property
Better together
Google Analytics is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Google Analytics + Slack
Where you ask about the numbers and where the traffic-dip alert lands, before a client notices it first.
Popular pairings
Google Analytics, paired.
See what Google Analytics unlocks alongside the other tools your agency runs, each on its own page.
Setup
Google Analytics, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect Google Analytics
One OAuth click reaches the properties you manage. She gets only the access you approve, and you can disconnect her anytime.
Google Analytics connected
Ask
Mention @Pati with the question. She reads the property and comes back with the answer, not a link.
@Pati How did Northwind's traffic do last week, and where did it come from?
On it.
FAQ
Google Analytics questions, answered.
What can Patricia actually do in Google Analytics?
She reads GA4 across traffic, users, pages, conversions, channels, and audiences, compares time ranges, and manages audience lists and custom dimensions. In practice: she turns the reports into answers and builds the client report.
Does she change my Analytics setup?
Reporting and reading run on their own, that is the point. Anything that alters your configuration, like archiving a dimension, is shown to you in Slack first and waits for your yes.
Which Google Analytics version does she need?
GA4 properties. She connects through Google's official OAuth flow with the scopes you approve, the same way other approved tools do, and only sees the properties you connect.
We manage a property per client. Does that stay separate?
Yes, that is the setup she expects at an agency. Connect the properties you want her in and every client's data stays walled off from the rest.
What does the Google Analytics integration cost?
Nothing extra. Every integration is included, on every plan.
One of 1,000+ integrations. Browse the full directory
Everybody deserves a Patricia.
She handles the mess. You keep the clients. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on real agency work, and every question answered.