Patricia works your Google Ads.
Ask her in Slack. She reads the numbers, drafts the changes, and touches nothing that spends money without your yes.
@Pati how did Fernbrook's campaigns do last week, and is anything wasting budget?
Spend $6,240, conversions up 9% week over week. Two things stand out:
- Brand search: $12 CPA, best week this quarter, a scale candidate
- Display retargeting: $840 spent, 0 conversions in 12 days
- Want me to pause display and move its budget to brand search? Nothing changes until you approve.
Pause it and move the budget.
Done. Display retargeting is paused and its daily budget now backs brand search. Change logged, and I will report the effect in Friday's summary.
Patricia + Google Ads
What she does in Google Ads.
Real actions she takes on your say-so, not a list of API endpoints.
Read performance like an analyst
She queries spend, CPA, conversions, and pacing across every campaign and account you connect, and comes back with an answer, not a CSV export.
Catch wasted spend early
Ad groups and campaigns that spend without converting get flagged in Slack with the numbers, before the month is gone.
Make the change after your yes
Pause, create, or update campaigns and ad groups, in batch when the change is big. Anything that touches spend waits for explicit approval.
Keep audiences current
Customer and remarketing lists stay in sync with your actual customer data instead of the spreadsheet someone uploaded last quarter.
Work across every client account
One connection reaches the client accounts you manage. Every client's numbers stay walled off from the rest.
Deliver client-ready reporting
Weekly performance summaries in the channel, and agency-branded reports when a client needs the polished version.
Say it like you'd say it
Things to ask her on day one.
How did Fernbrook's campaigns perform this week?
Which ad groups spent the most with zero conversions this month?
Pause everything with a CPA over $80 and show me what changed
Build a customer list from last quarter's closed-won contacts
Draft next month's budget split from this quarter's numbers
Better together
Google Ads is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Popular pairings
Google Ads, paired.
See what Google Ads unlocks alongside the other tools your agency runs, each on its own page.
Setup
Google Ads, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect Google Ads
One OAuth click reaches the client accounts you manage. She gets only the access you approve, and you can disconnect her anytime.
Google Ads connected
Ask
Mention @Pati with the question. Reads happen on their own; anything that touches spend waits for your yes.
@Pati How did Fernbrook's campaigns perform this week?
On it.
FAQ
Google Ads questions, answered.
What can Patricia actually do in Google Ads?
She reads performance across campaigns, ad groups, and accounts with full query access, creates and updates campaigns and ad groups, pauses what you tell her to, and manages customer lists. Reads are instant; changes wait for approval.
Will she change bids or budgets on her own?
No. Anything that spends money, or stops spending it, waits for an explicit yes in Slack. Reporting and monitoring run on their own, that is the point.
We manage many client accounts. Does that work?
Yes, that is the setup she expects at an agency. Connect through your manager account and she works across the client accounts you choose, keeping every client's data separate.
What access does she need?
She connects through Google's official OAuth flow with the scopes you approve, the same way other approved tools do. Disconnecting takes one click.
What does the Google Ads integration cost?
Nothing extra. Every integration is included, on every plan.
One of 1,000+ integrations. Browse the full directory
Everybody deserves a Patricia.
She handles the mess. You keep the clients. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on real agency work, and every question answered.