Patricia works your Google Ads.
Ask her in Slack. She reads the numbers, drafts the changes, and by default touches nothing until you say yes.
@Pati how did Vela's campaigns do last week, and is anything wasting budget?
Spend $6,240, conversions up 9% week over week. Two things stand out:
- Brand search: $12 CPA, best week this quarter, and it lost 18% of impressions to budget
- Display retargeting: $840 spent, 0 conversions in 12 days
- Want me to pause display and move its budget to brand search? I will wait for your approval first.
Pause it and move the budget.
Both approved. Display retargeting is paused and its daily budget now backs brand search. The change is logged, and I will report the effect in Friday's summary.
Patricia + Google Ads
What she does in Google Ads.
Real actions she takes on your say-so, not a list of API endpoints.
Read performance like an analyst
Spend, CPA, conversions and pacing for every campaign, ad group, ad and keyword, with quality score, across every client account you switch on.
Find the waste in search terms
The search terms that spend without converting, with the keyword each one matched, turned into a negatives list you approve.
Know why a campaign is held back
Budget and rank limits, disapproved ads and the account's recent change history, so the Monday answer starts from the cause.
Make the change after your yes
Keywords, negatives, bids, budgets, targeting and ad status changed, and new Search or Display campaigns built paused. By default each change waits for approval.
Manager accounts, handled
She reads through manager accounts, you switch on the client accounts she may use, and she asks which one you mean when a question could mean two.
Keep the tracking clean
UTM parameters and tracking templates checked on campaigns, ad groups and ads, and fixed after your approval.
Deliver share-ready reporting
Weekly summaries in the channel, and a branded report when a client wants the polished version.
Say it like you'd say it
Things to ask her on day one.
How did Vela's campaigns perform this week?
Which search terms spent the most with zero conversions this month?
Why is the brand campaign limited, budget or rank?
Add these five search terms as negatives on the Vela search campaign
Pause everything with a CPA over $80 and show me what changed
Draft next month's budget split from this quarter's numbers
Better together
Google Ads is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Popular pairings
Google Ads, paired.
See what Google Ads unlocks alongside the other tools your agency runs, each on its own page.
Setup
Google Ads, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect Google Ads
An admin signs in with Google and switches on the client accounts she may use, including accounts under a manager account. You can disconnect her anytime.
Google Ads connected
Ask
Mention @Pati with the question. Reads run at once; by default every change waits for your yes.
@Pati How did Vela's campaigns perform this week?
On it.
FAQ
Google Ads questions, answered.
What can Patricia actually do in Google Ads?
She reads performance down to the keyword and search term across every client account, including manager accounts, and changes keywords, negatives, bids, budgets, targeting and ads. She builds new Search and Display campaigns paused. By default every change waits for your approval.
Will she change bids or budgets on her own?
Not by default. Budget, bidding and campaign changes wait for an explicit yes in Slack. Smaller edits, like pausing a keyword or adjusting its bid, ask too, unless you choose to pre-approve that kind of edit.
What can't she do in Google Ads yet?
She does not create Performance Max, Shopping, Demand Gen or Video campaigns, upload customer lists or offline conversions, or touch account access and billing. She reads Performance Max and Shopping results.
Can I keep her to some client accounts?
Yes. You switch on the client accounts she may use, and the rest stay untouched. When a question could mean more than one account, she asks which.
What access does she need?
An admin connects through Google's official sign-in with the access you approve. Disconnecting takes one click.
What does the Google Ads integration cost?
Nothing extra. Connecting is included on every plan, and the ad spend stays in your own Google Ads account.
One of 1,000+ integrations. Browse the full directory
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.