Google Ads data, in the Sheet where you actually work it.
Search-term mining, pacing, and geo pivots do not fit in the Ads UI. Patricia pulls the raw numbers into your Sheet, does the n-gram cut, and stages the negatives back to the account on your yes.
@Pati pull Fernbrook's last-30-day search terms into the analysis sheet and run the n-gram cut. Where's the waste?
Done, 2,140 search terms written to the Search Terms tab with cost, conversions, and CPA, and I broke them into one, two, and three-word grams on a pivot next to it. The wasteful words cluster clearly:
- The gram "free" appears in 62 terms, $1,180 spent, 0 conversions. "jobs" and "salary" add another $430 at 0 conversions.
- "cheap" converts but at a $141 CPA against your $60 target, so it's a bid problem, not a negative.
- Pacing tab: Fernbrook is at $18,400 of a $24,000 budget with 9 days left, tracking about 11% over at the current daily rate.
Add "free", "jobs", "salary" to the negative list and stage them. Leave "cheap" as a bid-down for me to look at.
Staged. The three negatives are written to your Negatives sheet with the campaigns they apply to, and I've queued them to push into the Fernbrook account as a shared negative list, waiting on your go. Nothing is live in Ads yet.
"cheap" I left as a proposed bid-down row, not a negative, since it does convert. And I set the pacing sheet to refresh every Monday so this analysis is waiting for you instead of rebuilt by hand.
1 + 1 > 2
What Google Ads and Google Sheets do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Run n-gram and search-term analysis on Google Ads data in a Sheet
She pulls every search term with cost, conversions, and CPA into your Sheet and breaks it into one, two, and three-word grams on a pivot, so the wasteful words that hide across hundreds of queries show up as a cluster you can act on.
Track budget pacing across clients and flag who is over
She writes month-to-date spend against each budget, projects where the current daily rate lands, and highlights the accounts tracking over, so pacing is a live sheet and not a Friday-night export.
Build geo and keyword pivots the Ads UI cannot
Region-by-region and keyword-theme breakdowns with spend and conversion rate side by side, pivoted the way your team reads them, so you see which geos and themes to trim and which to fund.
Stage negative-keyword and bid lists in the Sheet, then push on approval
The negatives and bid changes get built and reviewed as rows in your Sheet first, then, on your yes, she applies the negatives to the account, so nothing changes in Google Ads until the list is signed off.
Keep the weekly performance sheet current in your agency format
The recurring performance report fills itself from the latest Google Ads numbers into the exact sheet layout the client sees, refreshed on a schedule instead of copied over by hand every week.
How it works
Google Ads and Google Sheets, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Google Ads and Google Sheets
One OAuth click each. She gets only the access you approve, and you can disconnect anytime.
Ask
Mention @Pati with the job. Reading Ads and writing the analysis sheet run on their own; pushing negatives or bid changes into the account waits for your yes.
Say it like you'd say it
Things to ask her.
Pull Fernbrook's last-30-day search terms into the analysis sheet and run the n-gram cut
Which n-grams are spending with zero conversions and should become negatives?
Build a geo pivot of spend and conversion rate for every client this month
Stage these negatives in the sheet and queue them to the account for my approval
Refresh the weekly performance sheet in our format from the latest numbers
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Google Ads + Google Sheets, answered.
What does connecting Google Ads and Google Sheets together let Patricia do?
She queries Google Ads for search terms, spend, and performance, writes them into your Sheet, and does the analysis the Ads UI cannot: n-gram cuts, budget pacing, geo pivots, and staged negative-keyword and bid lists. Then, on approval, she pushes the negatives back into the account.
Does she change the account or delete sheet data on her own?
No. Reading Ads and writing the analysis into your Sheet run on their own. Pushing a negative list or a bid change into Google Ads waits for your explicit yes, and clearing or deleting a range in the Sheet does too.
Do I need both connected?
For this workflow, yes: Google Ads for the search-term and spend data, Google Sheets for the analysis and the staged lists. Each also works on its own.
Can she keep the pacing and report sheets updated automatically?
Yes. She refreshes the pacing and weekly performance sheets on a schedule from the latest Google Ads numbers, in your agency's format, so the analysis is waiting for you instead of rebuilt by hand.
Does this work across all our client accounts?
Yes. Connect each client's Google Ads and the sheets you keep for them, and every client's data stays walled off from the rest.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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