Google Analytics, in your client Sheet, every week.
GA has the numbers but not your format, and not the pivots you actually report. Patricia moves the data into your Sheet on schedule and runs the math GA's UI can't, so the weekly report stops being a Friday export.
@Pati refresh the Northwind reporting sheet from Analytics and give me the headline.
Done. Pulled last week's GA4 into the reporting sheet in your format, channel pivot and all:
- Sessions 18,400, up 14% week over week, organic search the driver at +22%
- Conversions 312 at a 1.7% rate, the best week this quarter
- I added the blended conversion rate across all three Northwind properties, which GA won't show in one view, sitting at 1.9%
- Paid social is flat and I flagged it against what's being spent there
Perfect. Make it a standing Monday refresh and add a channel-mix-over-time chart the client keeps asking for.
Set. Every Monday I refresh the sheet from Analytics and post the headline here. I built the channel-mix-over-time chart from the weekly rows so it fills itself going forward. I only append and add on top, so your history and formatting stay untouched.
1 + 1 > 2
What Google Analytics and Google Sheets do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Pull GA traffic and conversions into the client Sheet in your format
She reads sessions, users, conversions, and rates from GA4 and writes them into your reporting sheet laid out the way your clients expect, so the report is in your format from the first row instead of a raw GA export someone reformats.
Build channel pivots GA's UI won't show in one view
She reads the channel breakdown and appends it as the pivot you actually report, channel mix over time, source and medium against conversions, so the view the client asks for lives in the sheet without wrestling the GA interface into it.
Run custom calculations across properties that GA can't do alone
She works out the numbers GA won't compute in one place: a blended conversion rate across several client properties, a custom cost-per-conversion, week-over-week deltas, and writes them into the sheet as their own columns.
Refresh the report on a weekly schedule so it is never a week behind
She refreshes the sheet from Analytics on the day you set, appends the new week, and posts the headline in Slack, so the client report is current every Monday without anyone opening GA or exporting a CSV.
Highlight what moved so the report reads itself
She applies conditional formatting to flag a channel that dropped or a conversion rate that beat target, so what changed jumps out of the sheet and the client sees the story, not a wall of numbers.
How it works
Google Analytics and Google Sheets, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Google Analytics and Google Sheets
One OAuth click each. She reads the GA4 properties you connect and writes to the sheets you approve, and you can disconnect anytime.
Ask
Mention @Pati with the report, or set the weekly cadence. Reading and appending run on their own; clearing a range or deleting a sheet waits for your yes.
Say it like you'd say it
Things to ask her.
Refresh the Northwind reporting sheet from Analytics and give me the headline
Add a channel-mix-over-time pivot the client keeps asking for
Calculate the blended conversion rate across all Northwind properties
Make the analytics report a standing Monday refresh
Highlight any channel that dropped week over week in the sheet
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Google Analytics + Google Sheets, answered.
What does connecting Google Analytics and Google Sheets together let Patricia do?
She turns GA4 into your standing client report. She reads traffic, conversions, channels, and audiences from Analytics, then writes them into your Google Sheet in your agency's format, builds the channel pivots GA's UI won't show in one view, and runs custom calculations like a blended rate across properties. Refreshed weekly. Neither tool does that on its own.
Does she act on her own, or wait for approval?
Reading Analytics and appending or adding columns and charts in the Sheet run on their own, that is the point. Anything that removes data, like clearing a range or deleting a sheet, waits for your explicit yes in Slack, so your history and formatting stay intact.
Do I need both connected?
For the automated report, yes: Analytics for the data and Google Sheets for the report it lands in. Each also works on its own, this page is about the reporting workflow they unlock together.
Does this stay separate across our clients?
Yes. Connect each client's GA4 property and the sheets you want her in, and every client's data and report stay walled off from the rest.
What does it cost?
Nothing extra. Every integration is included, on every plan.
One of 1,000+ integrations. Browse the full directory
Or one at a time
See each on its own.
Every tool has its own page with the full picture of what Patricia does there.
Everybody deserves a Patricia.
She handles the mess. You keep the clients. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on real agency work, and every question answered.