The paid-search dashboard the client never has to log in to see.
Google Ads has the live numbers. Databox is where the client expects them. Patricia keeps the two in sync and sends the weekly snapshot to the channel, so nobody chases a login before a check-in.
@Pati Fernbrook review at 2. Is the paid-search dashboard current, and can you post this week's snapshot here so I don't screen-share?
Dashboard is refreshed and here is the week, straight from Google Ads onto the Databox board:
- Spend $9,120, CPC $2.14, conversions 187, CPA down to $48.8 from $57 last week
- That $48.8 is under the $55 cost-per-lead the retainer is held to, with high-intent non-brand carrying the volume
- One gap: the client tracks phone-call leads outside Ads, so I pushed this week's 34 calls onto the dashboard so it reads complete
- Nothing on the dashboard needs a login from them, it is all current as of an hour ago
Perfect. Set that snapshot to post here every Monday 8am so I stop pulling it by hand.
Done. Every Monday 8:00 I will refresh the Google Ads figures on the Fernbrook Databox dashboard and drop the same snapshot in this channel. Reading and posting run on their own; if you ever want me to actually change a campaign in Ads, that still waits for your yes.
1 + 1 > 2
What Google Ads and Databox do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Keep the client's paid-search dashboard live with Google Ads numbers in Databox
Spend, CPC, conversions, CPA, and conversion rate read from Google Ads and kept current on the Databox board the client already knows, so the dashboard is never the stale version from last week when they open it.
Send a weekly paid-search snapshot to the channel, no dashboard tour
The headline Ads numbers pulled into a short snapshot dropped straight into Slack on a schedule, so the team walks into the review already knowing the week instead of screen-sharing a dashboard.
Give the client the numbers without a Databox login
She reads the dashboard and answers where a metric sits in the channel, so the client gets their paid-search KPIs in a message from you rather than being sent off to log in and find them.
Push an off-platform metric onto the dashboard so it reads complete
When a lead source lives outside Ads, like tracked phone calls, she pushes the value onto the Databox dashboard so cost per lead reflects every conversion, the tracked calls included, not just the ones Ads sees.
Answer where CPA sits this month versus last, from the live board
Is CPA down, is it under the cost-per-lead target, how does spend pace against the month, all answered in Slack from the current dashboard rather than promised after someone opens five tabs.
How it works
Google Ads and Databox, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Google Ads and Databox
One click each, per client. She reaches the ad accounts and the dashboards you approve, and you can disconnect anytime.
Ask
Mention @Pati with the question. Reading Ads, refreshing the dashboard, and posting the snapshot run on their own; changing a campaign in Ads waits for your yes.
Say it like you'd say it
Things to ask her.
Is Fernbrook's paid-search dashboard current for the 2pm review?
Post this week's Google Ads snapshot, spend, CPC, conversions, CPA, to the channel
Where does CPA sit this month versus last on the dashboard?
Push this week's 34 tracked phone-call leads onto the Fernbrook dashboard
Set the paid-search snapshot to post here every Monday at 8am
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Google Ads + Databox, answered.
What does connecting Google Ads and Databox together let Patricia do?
She reads live performance from Google Ads, spend, CPC, conversions, CPA, and conversion rate, keeps those figures current on the client's Databox dashboard, pushes in an off-platform metric when one lives outside Ads, and drops a weekly snapshot into the channel. The client sees a complete, current dashboard without ever logging in.
Does the client need a Databox login to see their numbers?
No, that is the point of pairing these. She reads the dashboard and posts the snapshot into Slack, so the client gets their paid-search KPIs in a message from you rather than being sent to log in and find them.
Does she change anything on her own?
Reading Ads and the dashboard, refreshing the figures, and posting the snapshot are read-and-report, so they run on their own. Pushing a metric value onto Databox she does exactly as you asked and nothing more, and she never rebuilds a dashboard. Anything that changes a campaign or spends in Google Ads still waits for your explicit yes.
Do I need both connected?
For this to work, yes: Google Ads for the live numbers, Databox for the dashboard the client already reads. Each also works on its own; this page is about what they do together.
Does this work across all our client accounts?
Yes. Connect each client's Google Ads account and their Databox dashboard, and every client's numbers stay walled off from the rest.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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