Mailchimp automations that know what the Shopify store sold.
The recurring revenue is in the automations, not the newsletter. Patricia builds them off real Shopify orders, segments by what people bought, and keeps recent buyers out of the wrong email.
@Pati Fernbrook's Mailchimp is basically just the weekly newsletter. Are we leaving money on the table?
Yes, and it is the automated emails, not the newsletter, where the gap is. Reading the Shopify orders against what Mailchimp is actually sending:
- No abandoned-cart automation is running, and Shopify shows started checkouts that never complete every day
- The newsletter goes to the whole 9,400-person audience, including people who bought this week
- First-time buyers get no follow-up, so there is no nudge toward a second order
- Want me to build the abandoned-cart automation and a first-purchase follow-up, and segment the newsletter by order history?
Do it. Keep the newsletter off anyone who ordered in the last week.
Built and held for your review: an abandoned-cart automation that triggers on a Shopify started checkout and waits four hours, and a first-purchase follow-up that goes out three days after a first Shopify order. I also built a newsletter segment that excludes anyone with an order in the last seven days, so recent buyers stop getting the general send. Nothing is live yet, it all waits for your go. Once it is on I will report opens, clicks, and the revenue Mailchimp attributes back from Shopify.
1 + 1 > 2
What Mailchimp and Shopify do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Build an abandoned-cart automation off real Shopify checkouts
The started checkout that never completes is recoverable revenue. She builds the abandoned-cart automation in Mailchimp triggered on a Shopify started checkout, so the store follows up on the carts it was quietly losing instead of only sending the weekly newsletter.
Segment the Mailchimp audience by Shopify order history
First-time versus repeat, buyers of one category, people who have not ordered in months, she builds Mailchimp segments from actual Shopify order history, so a send fits the customer instead of blasting the whole list.
Keep recent Shopify buyers out of the wrong send
She builds a segment that excludes anyone with a recent Shopify order, so the promotion and the cart reminder skip people who just bought and the audience stays healthy.
Run a first-purchase and product follow-up automation timed to the order
She builds a first-purchase welcome and a product-based follow-up in Mailchimp, timed off the Shopify order date, so a new customer gets a reason to come back for a second order rather than going quiet.
Report Mailchimp revenue and opens against Shopify sales
She pulls Mailchimp opens, clicks, and attributed revenue next to total Shopify sales, so the report shows what the email program contributes to the store, not just an open rate on its own.
How it works
Mailchimp and Shopify, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Mailchimp and Shopify
One OAuth click each, per client store and Mailchimp account. She gets only the access you approve, and you can disconnect anytime.
Ask
Mention @Pati with the job. Segmenting, building automations, and reporting run on their own; sending a campaign or turning an automation live waits for your yes.
Say it like you'd say it
Things to ask her.
Is Fernbrook's Mailchimp leaving money on the table beyond the newsletter?
Build an abandoned-cart automation off Shopify checkouts and hold it for my review
Segment the newsletter to exclude anyone who ordered in the last seven days
Build a first-purchase follow-up timed three days after a first Shopify order
Report Mailchimp opens, clicks, and revenue against total Shopify sales
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Mailchimp + Shopify, answered.
What does connecting Mailchimp and Shopify together let Patricia do?
She builds product-based automations and an abandoned-cart automation on real Shopify events, segments the Mailchimp audience by actual order history, keeps recent buyers out of the wrong send, and reports email revenue against total Shopify sales. Mailchimp sends the email, Shopify knows what sold, and the automations only work well when the two are joined.
Does she send a campaign or turn an automation live without asking?
No. Building segments and automations, cleaning the audience, and reporting run on their own. Sending a campaign or switching an automation from draft to live waits for your explicit yes in Slack.
Do I need both connected?
For the lifecycle, yes: Shopify for the orders and checkout behavior, Mailchimp to build the segments and automations against them. Each also works on its own, this page is about what they do together.
Does this work across all our client stores?
Yes. Connect each client's Shopify store and Mailchimp account, and every client's orders, audiences, and sends stay walled off from the rest.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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She handles the mess. You keep the clients. See what changes in your first week.
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