Omnisend email and SMS, running on what Shopify sees.
Shopify knows the cart, the browse, the first order. Patricia turns those into Omnisend flows across email and SMS, and grows the list with popups on the store, so recovery and retention run without anyone wiring blocks together.
@Pati Fernbrook wants SMS in the cart-recovery, and the popup signups feel low. Can you see what the store traffic is actually doing?
Yes, and there is room on both. Reading the Shopify traffic and orders against the Omnisend flows and forms:
- Cart recovery is email-only today; of 380 abandoned checkouts on Shopify last month it recovered 34 orders, about $3,120
- 58% of that store traffic is on mobile, so an SMS step in the flow is the obvious add for the shoppers who left a phone number
- The popup converts at 1.9% of the visitors who actually see it, below the 3 to 4% a well-timed form usually sees, so the timing and offer are worth a test
- Browse abandonment has no flow at all, and Shopify shows plenty of product views that never reach checkout
Add the SMS step, draft a browse-abandon flow, and stage a new popup for me to look at.
Drafted. The cart-recovery flow now has an SMS step after the second email for contacts with a valid number, a browse-abandonment flow is built off the Shopify product-view event, and a new popup with a first-order offer is staged. Nothing sends and no form is live until you approve. Say go and the flows run on their own; I will report recovered revenue by channel weekly.
1 + 1 > 2
What Omnisend and Shopify do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Recover Shopify abandoned carts across Omnisend email and SMS
Shopify records the abandoned checkout; Omnisend runs the recovery across both channels. She wires the flow off the store event and adds an SMS step for shoppers who left a number, so mobile buyers get a text, not just an email that sits unread. Building is free; sending waits for your yes.
Build a browse-abandonment flow from Shopify product views
Plenty of shoppers view a product and never reach checkout. She reads the browse event from Shopify and drafts an Omnisend flow that brings them back to the item they looked at, catching intent a cart-only flow misses entirely.
Grow the Omnisend list with popups on the Shopify store
The signup form is where store traffic becomes a subscriber. She sets up and tests Omnisend popups against real Shopify visitor behavior, tuning timing and offer to lift the capture rate, so more of the traffic you already have joins the list. The form goes live on your approval.
Trigger post-purchase email and SMS from a Shopify order
A first order starts the retention clock. She enrolls new Shopify customers into an Omnisend post-purchase flow across email and SMS, so the thank-you, the review ask, and the cross-sell land while the order is fresh.
Report recovered revenue by channel across Shopify and Omnisend
She joins the orders Shopify recorded with the Omnisend flow and channel that drove them, so you see recovered and post-purchase revenue split by email and SMS, not just open rates. That tells you which channel is actually earning its place.
How it works
Omnisend and Shopify, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Omnisend and Shopify
One click each, per client store. She gets only the access you approve, and you can disconnect anytime.
Ask
Mention @Pati with the job. She builds flows, forms, and reports on her own; any send or live popup waits for your yes, and an approved automation keeps running.
Say it like you'd say it
Things to ask her.
Is Fernbrook's Omnisend cart-recovery catching every Shopify abandoned checkout?
Add an SMS step to the cart-recovery flow for shoppers who left a number
Build a browse-abandonment flow off Shopify product views
Stage a new Omnisend popup for the Shopify store to lift signups
Show recovered revenue split by email and SMS across the Omnisend flows
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Omnisend + Shopify, answered.
What does connecting Omnisend and Shopify together let Patricia do?
She runs Omnisend email and SMS flows off Shopify events: cart and browse recovery, post-purchase, and win-back across both channels, plus popups that grow the list from store traffic. Then she reports recovered revenue by channel by joining the two. Neither tool does that alone.
Does she send anything on her own?
No. Building flows, segmenting, setting up popups, and reporting run on their own. Sending a campaign to a client's list or making a popup live waits for your explicit yes in Slack. Automations you already approved keep running as designed.
Do I need both connected?
For the joined flows, yes: Shopify for the cart, browse, and order events, Omnisend for the email and SMS they trigger. Each also works on its own; this page is about what they do together.
Does this work across all our client stores?
Yes. Connect each client's Shopify store and Omnisend account, and every client's data, flows, and forms stay walled off from the rest.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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