Patricia works your Mailchimp.
Ask her in Slack. She drafts the campaign, keeps the audience tidy, and shows you the numbers. Nothing sends until you say so.
@Pati how did Northwind's last newsletter do, and is this week's ready?
Last one landed well, and this week's is drafted and waiting on you:
- Last send: 41% open, 4.8% click, 6 unsubscribes across 8,200 contacts
- This week: built from your template, subject line drafted, going to the Engaged segment (5,100 people)
- One thing: 214 hard bounces are still on the list. Want me to clean them before this goes out?
Clean them, then send it.
Cleaned the 214 bounces and the campaign is out to 5,100. First opens are already coming in. I will drop the full report here on Friday.
Patricia + Mailchimp
What she does in Mailchimp.
Real actions she takes on your say-so, not a list of API endpoints.
Draft the campaign for you
She builds the email from your template, writes the subject line and preview text, and points it at the right audience, ready for a final look before it ships.
Send only after your yes
Campaigns go out when you approve them, not a second before. She sets everything up so the last step is one word from you.
Keep the audience clean
Hard bounces, unsubscribes, and duplicate contacts handled, so a client's list stays healthy and the deliverability does not quietly rot.
Build the segments that matter
Engaged openers, lapsed subscribers, a launch list from a tag. She creates the segment from what you describe instead of clicking through filters.
Tag and note every contact
New subscribers tagged, interests grouped, and notes added to the record, so the next campaign already knows who it is talking to.
Report what actually landed
Opens, clicks, unsubscribes, and growth per campaign and per audience, in the weekly report without anyone screenshotting a dashboard.
Say it like you'd say it
Things to ask her on day one.
Draft Northwind's weekly newsletter from the template and send it to the Engaged segment
How did last month's campaigns perform across all clients?
Clean the hard bounces and unsubscribes off the Northwind list
Build a segment of everyone who opened the last three emails but has not clicked
Tag every new subscriber from the launch form as a lead
Add these 40 contacts to the Fernbrook audience and note where they came from
Better together
Mailchimp is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Popular pairings
Mailchimp, paired.
See what Mailchimp unlocks alongside the other tools your agency runs, each on its own page.
Setup
Mailchimp, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect Mailchimp
One OAuth click. She gets only the access you approve, and you can disconnect her anytime.
Mailchimp connected
Ask
Mention @Pati with the job. She drafts and prepares on her own; sending waits for your approval.
@Pati Draft Northwind's weekly newsletter from the template and send it to the Engaged segment
On it.
FAQ
Mailchimp questions, answered.
What can Patricia actually do in Mailchimp?
She works with audiences and members, tags and segments, campaigns and folders, templates, automations, member notes, and reporting. In practice: she drafts campaigns, keeps lists clean, builds the segments you ask for, and tells you what performed.
Will she send a campaign on her own?
No. Drafting, segmenting, and list cleanup run on their own, that is the point. Actually sending an email to a client's audience waits for an explicit yes in Slack.
Which Mailchimp plan do we need?
Any plan works. She connects through Mailchimp's official OAuth flow, the same way other approved apps do, and only sees the audiences you connect.
We run a separate Mailchimp account per client. Does that work?
Yes, that is the setup she expects at an agency. Connect what you want her in and every client's audiences and campaigns stay walled off from the rest.
What does the Mailchimp integration cost?
Nothing extra. Every integration is included, on every plan.
One of 1,000+ integrations. Browse the full directory
Everybody deserves a Patricia.
She handles the mess. You keep the clients. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on real agency work, and every question answered.