One vertical cut, written for TikTok and for Reels.
She drafts the hook, the caption and the on-screen text for each feed in your client's voice, and makes the 9:16 cover. Your team posts the clean master to both, with no watermark carried across.
@Pati Vela's new cut is approved. Write it up for TikTok and Reels, we post tonight.
Here is each version, written for its feed:
- TikTok: a question hook in the first second, a short caption, and three on-screen text beats
- Reels: the same hook, a caption that ends on a save prompt, and a 9:16 cover with the product in the center
- Post the clean master to each feed, not the TikTok download, so the Reel carries no TikTok watermark
Nice. Put the same cut in a Meta ad too, paused, so it's ready if the Reel takes off.
Approved and built: the clean master is uploaded to Vela's Meta account and sits in a new ad, paused, with Reels and Stories previews. Launching it is one more yes. The TikTok side stays organic, since there is no TikTok Ads connection.
1 + 1 > 2
What TikTok and Instagram do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Write the hook and caption for TikTok and for Reels, separately
The same video lands differently on each feed. She writes a TikTok version and a Reels version of the hook, the caption and the on-screen text, in the client's voice, so each post reads like it was made for its platform.
Make the 9:16 cover for the Reel
She makes the cover in the tall 9:16 format with the product and the hook inside the safe zone, so the grid shows the frame you chose instead of a random one.
Post the clean master to each feed, not a repost
Your team uploads the original file to TikTok and to Instagram separately, so neither post carries the other app's watermark. She prepares both versions, so posting takes a minute.
Put the winning cut behind a paused Meta ad
When a Reel takes off, she uploads the same cut to the client's Meta Ads account and builds it as an ad, paused, with Reels and Stories previews. By default the launch waits for your yes.
Plan the next cut from the hook that won
Tell her which version won on each feed, or paste the numbers, and she writes the next round of hooks and scripts from it, so the edit follows what the audience rewarded.
How it works
TikTok and Instagram, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Meta Ads, if you run ads
An admin connects through Meta's own business login and picks the ad accounts she may use. The TikTok and Instagram posts need no connection, because your team posts them.
Ask
Mention @Pati with the cut and the plan. Drafting runs at once; by default, anything she builds in Meta Ads starts paused and waits for your yes.
Say it like you'd say it
Things to ask her.
Write Vela's new cut up for TikTok and for Reels
Give me three hook options for the first second of this video
Make a 9:16 cover for the Reel
Put this cut in a paused Meta ad with a Reels preview
The question hook won on both feeds. Write the next three hooks from it
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
TikTok + Instagram, answered.
What does Patricia do for TikTok and Instagram together?
She writes the hook, caption and on-screen text for each feed from one vertical cut, makes the 9:16 cover, and, for paid, builds the same video as a paused Meta ad. Your team posts the clean master to TikTok and to Reels.
Does she post to TikTok or Instagram?
No. She does not post or schedule to either. She prepares both versions and your team posts them, which also keeps the upload clean: each feed gets the original file, not a watermarked repost.
Can she read TikTok stats or run TikTok ads?
No. She does not read TikTok or organic Instagram stats, and there is no TikTok Ads connection. Paste the numbers into Slack and she plans the next cut from them. Paid Reels run through her own Meta Ads connector.
Can I keep her scoped to just part of the setup?
Yes. Connect only the ad accounts you want her in, and the rest stays untouched. By default, every change she makes waits for your yes, and every email, post or message she drafts always does.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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See each on its own.
Every tool has its own page with the full picture of what Patricia does there.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.