Landing page tests you can actually finish.
Ask in Slack and Patricia runs the power math first, so you only test what can reach significance. She launches the approved experiment 50/50, reads Google's own significance instead of guessing, and flags any page that quietly stops matching the ad.
@Pati which landing page tests can our search account actually finish in the next few weeks?
Ran the power math on the last 90 days. Four tests can hit significance inside six weeks at current traffic:
- An outcome-led H1 and a shorter form: about 1,200 conversions per arm, roughly 3 weeks each
- An action-verb CTA: about 4 weeks
- A new hero image: 6 weeks, tight but doable
- Trust badges and a pricing-layout test need more traffic than six weeks gives, so I would hold those
@Pati launch the outcome-led H1 test, 50/50.
Live, pending your ok. Control keeps the current page, one treatment carries just the new H1, split 50/50, both arms serving. I will ignore the first two weeks while smart bidding settles, then read Google's own significance and come back with promote or end. One more thing: an enabled ad promises a discount the page never mentions. Want me to flag it for a fix?
The old way
How teams do this today.
Everyone wants to test the landing page. Most tests never give a clean answer, and the ones that do get called too early.
The test that never reaches significance
A test ships without checking whether the account has the traffic to ever call it. Weeks later the numbers are still a coin flip, and the decision gets made on gut feel anyway.
The winner called too early
The first week looks great, so the change goes to 100%. It was smart bidding recalibrating, not a real lift, and the gain quietly disappears the next month.
The page that stopped matching the ad
An ad promises something the landing page no longer says, or the page 404s after a redirect. Spend keeps flowing to it for days because nobody is checking every ad against its page.
Inside Patricia
What it looks like when she owns it.
Setup
Running in minutes, then it's hers.
Step 1
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Step 2
Install the Experiment Planner skill
Ask her for it in Slack and she installs it herself, or add it with one click from her catalog in the app. It brings the power math and the experiment method with it.
Step 3
Connect your Google Ads account
One read-only connection. She reads the account stats to compute what can be tested, and she never runs anything until you approve the plan.
Step 4
Approve a test, get a real answer
She launches the approved experiment 50/50, ignores the noisy first two weeks, reads Google's own significance, and comes back with promote or end, plus any page that stopped matching its ad.
Landing page tests
What she takes off your plate.
Real behavior of the skill, not a feature list.
Only the tests you can finish
She computes the sample size and weeks each test needs at your current traffic, and surfaces only the ones that can reach significance in six weeks. She will not propose an underpowered test, she tells you to grow the traffic first.
One change per test
Control keeps the live page, one treatment carries a single change, split 50/50, both arms confirmed serving. One variable means the result actually means something.
Read on Google's own significance
She reads Google's native p-value, lift estimate and margin on the metric you chose, not a homegrown calculation, so the call is one you can defend.
Never called early
She deliberately ignores the first two weeks while smart bidding recalibrates, then recommends promote or end only when the planned sample is reached. No first-week false winners.
Message match, checked every day
She pulls every enabled ad with its landing page and catches the silent killers: dead pages, soft-404s, redirects that leave the domain, and any claim the ad makes that the page never backs up.
Part of the account watch
The landing-page check runs on schedule, so a page that breaks mid-campaign is flagged the same day, not when someone finally notices the spend.
Read-only until you approve
Planning and significance-reading never touch the account. Only the experiment writes, and only after you approve the plan. Promote and end are always your call, never automatic.
Say it like you'd say it
Things to ask her on day one.
Install the Experiment Planner skill
Which A/B tests can our account actually finish in the next few weeks?
How long would a landing page test on our search campaign take to hit significance?
Launch the approved headline test, 50/50
Is the landing page experiment significant yet, or should we promote or end?
Check every ad's landing page still says what the ad promises
Flag any broken or off-message landing pages in our Google Ads
Keep going
One skill down. She has more.
Patricia's value compounds when the whole workflow lives with her, not just one job.
Patricia + Slack
Where you ask which tests can finish, approve the launch, and get the promote-or-end call.
FAQ
Landing page tests, answered.
Does Patricia change my campaigns on her own?
No. The planning and the significance reading are read-only. Only the experiment writes to the account, and only after you approve the plan. Promoting a winner or ending a test is always your call.
How does she decide a test can actually finish?
She runs the power math on your last 90 days: the per-arm sample size a 50/50 test needs at 95% confidence and 80% power, and how many weeks that takes at your current traffic. If a test cannot reach significance in six weeks, she tells you to grow the traffic first rather than ship an underpowered test.
Why ignore the first two weeks?
When an experiment starts, smart bidding recalibrates and the early numbers swing. Calling a winner in week one is how teams promote a lift that was never real. She waits until the arms settle, then reads Google's own significance.
What is the message-match check?
She pulls every enabled ad with its landing page and checks the page still delivers what the ad promises: the headline terms, the offer, and any claim the ad makes. She also catches dead pages, soft-404s, and redirects that leave the domain, and proposes the fix for your approval.
Do we still need a landing page testing tool?
For running and calling Google Ads experiments, no. Patricia plans what can be tested, runs it 50/50, reads Google's native significance, and watches message match. Teams keep a separate tool only for the on-page design work it does that Patricia does not.
Is this all Patricia does?
No. Landing page testing is one skill. The same teammate maps your keywords, cleans your search terms, paces the budget, and drafts the report, all in the same Slack.
One of the jobs teams hand her. See more campaigns use cases or browse them all.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on your real work, and every question answered.