More billable work.Same team. No chaos.
Patricia is the AI teammate for marketing agencies. She handles the billable client work and the back office, right inside Slack.
An illustrated Brightside Slack workspace plays example conversations between the team and Patricia, one channel at a time. Pick a channel to read it at your own pace.
Fernbrook's ad set is fatiguing, CTR down all week. @Pati we need 12 fresh variants by Thursday, every placement.
The platforms you run for clients, one teammate across all of them
Built by agency operators who got tired of the mess.
Sound familiar?
That is what kills agencies. Not the work. The mess around it.
You are not short on talent. You are short on room. Patricia takes the mess, so your team can do the work that wins clients.
Capabilities
A teammate that does the work, then gets out of the way.
Patricia hands back finished artefacts, not suggestions. Every capability is bounded by permissions and audit trails.
Finished work, not suggestions
She hands you the report, the deck, the doc, ready to send. Not a list of things for you to action yourself.
A brain that remembers
She holds each account's context, decisions, and history, so you never brief her twice.
Remembers
Fernbrook: reports on Thursdays, US spelling, no stock photos, CC finance on invoices.
Every platform you run for clients
Native with Google Ads, Meta, GA4, Search Console, and HubSpot: she reads performance, drafts the fix, and ships it after your yes. Plus 1,000+ tools through connectors.
+ moreShe pauses before risky actions
Anything that sends, spends, or deletes waits for a yes, scheduled work included. A named human on your team approves before it ever reaches a client.
Send the invoice to Northwind?
Publish 12 Fernbrook ad variants?
Send Lumen the competitor teardown?
Proactive by default
She watches the channels she is in and raises the busywork before you have to ask, then drafts the fix.
Unprompted, 8:12 AM
Fernbrook's Meta CPA is up 32 percent since Tuesday and two ads got disapproved. Fixes drafted, want them?
Works on a schedule
Monday recaps, Friday reports, month-end invoices. Drafted on time, every time, released after a yes.
Mon
Tue
Wed
Thu
Fri
Month-end: invoices drafted, sent after your yes
The full day, beat by beat
8:12 AM, in #general: The day starts with every account in one place.
PatriciaApp8:12 AMMorning stand-up, here is where every account stands:
- Northwind: weekly report went out yesterday after your sign-off
- Fernbrook: 12 ad variants built, waiting on your approval
- Invoices: two overdue, reminders drafted
- Lumen: discovery deck ready for tomorrow's call
9:40 AM, in #fernbrook-internal: A brief changes overnight. The plan keeps up.
Thibaut Hennau9:38 AMFernbrook just emailed. They want the campaign live Monday, not Thursday.
PatriciaApp9:40 AMI turned the thread into a revised brief and moved the task list. Creative is ready, copy needs one review. Approve the new timeline and I will tell the team.
Waiting on your approval: apply the new timeline
1:00 PM, in #northwind-internal: Meetings follow themselves up.
PatriciaApp1:00 PMThe notes from your Northwind call just landed in Drive. Recap posted, action items assigned with owners and dates, and the follow-up email is drafted for your sign-off.
PDFNorthwind-Call-Recap.pdf5 action items, 2 ownersWaiting on your approval: send the follow-up email
3:25 PM, in #northwind-internal: Blockers get chased before they bite.
PatriciaApp3:25 PMNorthwind still has not sent the product shots blocking Thursday's posts. The polite nudge you approved yesterday went out this morning. A second one is drafted if nothing lands by 4pm, say the word.
6:02 PM, in #general: Everything shipped. Tomorrow is prepped.
PatriciaApp6:02 PMWrapping up. Northwind's blog draft and QBR deck, Fernbrook's variants, and two invoices went out today, every one after an approval. Tomorrow is prepped: Lumen call at 10, nothing overdue.
Log off. I have the watch.
8:12 AM. The day starts with every account in one place.
A day with Patricia
One teammate. Every account. All day.
Scroll through a Tuesday. Same clients as above, because she keeps every account moving at once.
The day starts with every account in one place.
Per client, by design
She turns your stack into finished work, per client.
Connect each client's accounts once. Context, brand, and voice stay walled off per client, so Fernbrook's work can never bleed into Northwind's.
Connected
Delivered
- Weekly spend and CPA report
- 12 ad variants, every placement
- Monthly invoice
Setup
Live in your Slack in five minutes.
No engineering, no onboarding fee, no migration. Slack takes five minutes, then clients connect one at a time.
Add her to a channel
Drop Patricia into Slack like any teammate. No new app for your team to learn.
Today at 9:00 AM
Connect your tools
Link Google Ads, GA4, Drive, and the rest, once per client. She reads the context she needs, nothing more.
Point her at a client
Name the account and the work. She gets going the same day, no implementation project.
@Pati take over weekly reporting for Northwind.
On it. First report Friday, in Northwind's brand, for your sign-off.
That is the whole setup. No credit card.
The difference
Another tool adds work. A teammate takes it away.
You have tried the alternatives. Here is where they stop, and where Patricia keeps going.
vs ChatGPT and prompts
Gives you a draft and waits. You do the resizing, the sending, the follow-up.
Patricia ships the finished piece to the channel, sized for every placement, after your yes.
vs A freelancer bench
One skill each. Needs briefing, chasing, and managing, and the invoices add up.
Patricia is already briefed on every client and works across accounts at once, no chasing.
vs A stack of point tools
Five logins, five subscriptions, none of them talk to each other.
Patricia is one teammate in Slack, native where it matters, connected everywhere else.
vs Generalist AI employees
Treat your agency like one company: one brand voice, one pile of context.
Patricia keeps every client's brand, voice, and data walled off, per account.
vs The next junior hire
$3,500 a month before they ramp, with a real slice of the week going to resizes, reports, and chasing.
Patricia does that repetitive slice, metered to the work, from $45 a month. Your people do the work that needs people.
Pricing
Pay for outcomes, not headcount.
One workspace price, every seat included. Metered to real work with a spend cap on by default, free retries, and credits that never expire.
5 client reports, 12 content briefs, 40 ad variants in one example month
- 20,000 credits included every month
- Every seat included, never per-seat
- Metered to real work, spend cap on by default
- Credits never expire and roll over
What a task costs, on average
Metered to the work it actually takes. When credits run out, Patricia pauses and asks; nothing bills without your approval.
Ad variant or quick draft
~$0.34~150 credits
Post or content brief
~$0.90~400 credits
Client report
~$1.80~800 credits
Campaign build, brief to launch-ready
~$7.09~3,150 credits
Want bulk rates, DPAs, free retries, and every money question answered? See the pricing page.
Security and trust
Built for agencies juggling many clients' data.
Every client walled off
Each account's data, access, and context stay separate. Nothing crosses between clients.
Every action logged
A full audit trail of what she did, when, and on whose say-so. Nothing happens off the record.
She checks her own work
Patricia reviews what she produces against each client's brand and the brief before it reaches them.
Sharper every week
The more feedback you give, the better she gets at your accounts and each client's voice. Patricia learns your standards, so the work lands closer to right over time.
Secure to integrate
The compliance most tools cannot show.
Agencies connect client accounts to Patricia because the paperwork is already done. Verify everything in the Trust Center.
FAQ
Questions, answered.
Is Patricia a chatbot?
No. She is a proactive teammate that does the work and hands you the finished thing, not a prompt box that returns suggestions for you to action.
What happens when she gets something wrong?
She checks her own work against the client's brand and the brief before you see it, and anything that touches a client waits for approval. Retries are free, so a miss costs you a minute, not a client.
Who approves her work?
Anyone you choose. Approval requests post in the channel where the work lives, so a client lead can approve their own account and the founder stops being the bottleneck.
How does she learn each client's brand?
From the client's own assets: approved masters, brand files, and the tone of past work in your connected tools. Each client gets a separate brand memory, and everything she makes is checked against it before you see it.
Can she post where clients can see?
Only with an approval. Patricia never posts in client-visible or shared channels without a named yes from your team, and you choose exactly which channels she can read.
What does she actually do day to day?
Ad variants and resizing, performance reports, client updates, follow-ups, meeting recaps, onboarding, invoices, and billable hours. The client work and the back office around it.
How is each client's data kept separate?
Every account is walled off. Data, access, and context never cross between clients. Patricia is SOC 2 and GDPR compliant, with ISO 27001 in progress.
Does Patricia learn from my data?
Yes. The more you use her and the more feedback you leave, the better she gets at your accounts and each client's voice. Every account stays walled off from the others, your data is deleted when you cancel, and DPAs are available.
Does she only work in Slack?
Slack is her home today, with Microsoft Teams on the roadmap. From Slack she works across the tools your clients live in, like Google Ads, GA4, Meta, and Drive.
Do I need to train her?
She reads your channels and connected tools for context. Point her at a client and she starts the same day, no setup project.
What does it cost?
The founding plan is $45 a month for 20,000 credits, every seat included. In one example month that covers 5 client reports, 12 content briefs, and 40 ad variants, with room left for the day-to-day. You start with 7,500 free credits and no card, and credits never expire.
What happens when my credits run out?
Patricia pauses and asks. Top-ups are $2.25 per 1,000 credits, cheaper in bulk, and a spend cap is on by default, so nothing runs and nothing bills without your approval.
Who is behind Patricia?
BetterGroup, built by former agency operators. You can meet us on the About page.
What happens to my data if I cancel?
It leaves with you. Client data is deleted when you cancel, and DPAs are available, talk to us.
When does she launch, and what happens after I join?
We are onboarding a first group of agencies now. Join the list and a confirmation lands in your inbox right away; invites go out in small batches, and you will hear from us either way.
Everybody deserves a Patricia.
She handles the mess. You keep the clients. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on your real work, and every question answered.