More billable work.Same team. No chaos.
Patricia is the AI teammate for marketing agencies. She handles the billable client work and the back office, right inside Slack and Teams.
An illustrated Brightside Slack workspace plays example conversations between the team and Patricia, one channel at a time. Pick a channel to read it at your own pace.
The Northwind monthly just wrapped. Recap below.
Northwind monthly review
TLDR
Organic traffic recovered 18 percent since the template fix. The CMO wants the Q3 roadmap a week early. Retainer unchanged.
2 decisions saved to memory
4 action items pushed to Notion, owners assigned
The platforms you run for clients, one teammate across all of them
Built by agency operators who got tired of the mess.
Sound familiar?
That is what kills agencies. Not the work. The mess around it.
You are not short on talent. You are short on room. Patricia takes the mess, so your team can do the work that wins clients.
Capabilities
A teammate that does the work, then gets out of the way.
Patricia hands back finished artefacts, not suggestions. Every capability is bounded by permissions and audit trails.
Finished work, not suggestions
She hands you the report, the deck, the doc, ready to send. Not a list of things for you to action yourself.
A brain that remembers
She holds each account's context, decisions, and history, so you never brief her twice.
Remembers
Fernbrook: reports on Thursdays, US spelling, no stock photos, CC finance on invoices.
Every platform you run for clients
Native with Google Ads, Meta, GA4, Search Console, and HubSpot: she reads performance, drafts the fix, and ships it after your yes. Plus 1,000+ tools through connectors.
+ moreShe pauses before risky actions
Anything that sends, spends, or deletes waits for a yes, scheduled work included. A named human on your team approves before it ever reaches a client.
Send the invoice to Northwind?
Publish 12 Fernbrook ad variants?
Send Lumen the competitor teardown?
Proactive by default
She watches the channels she is in and raises the busywork before you have to ask, then drafts the fix.
Unprompted, 8:12 AM
Fernbrook's Meta CPA is up 32 percent since Tuesday and two ads got disapproved. Fixes drafted, want them?
Works on a schedule
Monday recaps, Friday reports, month-end invoices. Drafted on time, every time, released after a yes.
Mon
Tue
Wed
Thu
Fri
Month-end: invoices drafted, sent after your yes
The full day, beat by beat
8:12 AM, in #general: The day starts with every account in one place.
PatriciaApp8:12 AMMorning stand-up, here is where every account stands:
- Northwind: weekly report went out yesterday after your sign-off
- Fernbrook: 12 ad variants built, waiting on your approval
- Invoices: two overdue, reminders drafted
- Lumen: discovery deck ready for tomorrow's call
9:40 AM, in #fernbrook-internal: A brief changes overnight. The plan keeps up.
Thibaut Hennau9:38 AMFernbrook just emailed. They want the campaign live Monday, not Thursday.
PatriciaApp9:40 AMI turned the thread into a revised brief and moved the task list. Creative is ready, copy needs one review. Approve the new timeline and I will tell the team.
Waiting on your approval: apply the new timeline
1:00 PM, in #northwind-internal: Meetings follow themselves up.
PatriciaApp1:00 PMThe notes from your Northwind call just landed in Drive. Recap posted, action items assigned with owners and dates, and the follow-up email is drafted for your sign-off.
PDFNorthwind-Call-Recap.pdf5 action items, 2 ownersWaiting on your approval: send the follow-up email
3:25 PM, in #northwind-internal: Blockers get chased before they bite.
PatriciaApp3:25 PMNorthwind still has not sent the product shots blocking Thursday's posts. The polite nudge you approved yesterday went out this morning. A second one is drafted if nothing lands by 4pm, say the word.
6:02 PM, in #general: Everything shipped. Tomorrow is prepped.
PatriciaApp6:02 PMWrapping up. Northwind's blog draft and QBR deck, Fernbrook's variants, and two invoices went out today, every one after an approval. Tomorrow is prepped: Lumen call at 10, nothing overdue.
Log off. I have the watch.
8:12 AM. The day starts with every account in one place.
A day with Patricia
One teammate. Every account. All day.
Scroll through a Tuesday. Same clients as above, because she keeps every account moving at once.
The day starts with every account in one place.
Per client, by design
She turns your stack into finished work, per client.
Connect each client's accounts once. Context, brand, and voice stay walled off per client, so Fernbrook's work can never bleed into Northwind's.
Connected
Delivered
- Weekly spend and CPA report
- 12 ad variants, every placement
- Monthly invoice
The meeting notetaker
The meeting ends. Patricia is already on it.
Patricia records meetings, saves decisions and builds the right next steps to get the work done.
An illustration plays the notetaker loop: Patricia records a customer call, posts the recap with a TLDR in the meetings channel, saves the decisions to company memory, puts the action items on the team's task list with owners, and offers the owner a first draft of a task she can do herself.
Notes that write themselves
Recorded, transcribed, and recapped minutes after the call. The TLDR lands in Slack, the full documentation lives in the thread, so the whole team reads along.
A company brain that compounds
Every decision from every call updates what she knows about your company. Next week's work starts from this week's context, not a stale doc.
Follow-ups that actually happen
Action items land on your team's to-do list with owners attached. The ones she can do herself, she offers to take to a first draft, ready for you to review.
Setup
Live in your Slack in five minutes.
No engineering, no onboarding fee, no migration. Slack takes five minutes, then clients connect one at a time.
Add her to a channel
Drop Patricia into Slack like any teammate. No new app for your team to learn.
Today at 9:00 AM
Connect your tools
Link Google Ads, GA4, Drive, and the rest, once per client. She reads the context she needs, nothing more.
Point her at a client
Name the account and the work. She gets going the same day, no implementation project.
@Pati take over weekly reporting for Northwind.
On it. First report Friday, in Northwind's brand, for your sign-off.
That is the whole setup. No credit card.
Pricing
Pay for outcomes, not headcount.
One workspace price, every seat included. Metered to real work with a spend cap on by default, free retries, and credits that never expire.
- 20,000 credits included every month
- Every seat included, never per-seat
- Metered to real work, spend cap on by default
- Credits never expire and roll over
What a task costs, on average
Metered to the work it actually takes. When credits run out, Patricia pauses and asks; nothing bills without your approval.
A fresh ad variant, resized for every placement
~$0.34~150 credits
A client post, written in their brand voice
~$0.90~400 credits
A client SEO report, in your agency branding
~$1.80~800 credits
A client campaign: copy, variants, and a plan
~$7.09~3,150 credits
Want bulk rates, DPAs, free retries, and every money question answered? See the pricing page.
Security and trust
Built for agencies juggling many clients' data.
Every client walled off
Each account's data, access, and context stay separate. Nothing crosses between clients.
Every action logged
A full audit trail of what she did, when, and on whose say-so. Nothing happens off the record.
She checks her own work
Patricia reviews what she produces against each client's brand and the brief before it reaches them.
Sharper every week
The more feedback you give, the better she gets at your accounts and each client's voice. Patricia learns your standards, so the work lands closer to right over time.
Secure to integrate
The compliance most tools cannot show.
Agencies connect client accounts to Patricia because the paperwork is already done. Verify everything in the Trust Center.
What she can see, and who can reach itFAQ
Questions, answered.
Is Patricia a chatbot?
No. She is a proactive teammate that does the work and hands you the finished thing, not a prompt box that returns suggestions for you to action.
What happens when she gets something wrong?
She checks her own work against the client's brand and the brief before you see it, and anything that touches a client waits for approval. Retries are free, so a miss costs you a minute, not a client.
Who approves her work?
Anyone you choose. Approval requests post in the channel where the work lives, so a client lead can approve their own account and the founder stops being the bottleneck.
How does she learn each client's brand?
From the client's own assets: approved masters, brand files, and the tone of past work in your connected tools. Each client gets a separate brand memory, and everything she makes is checked against it before you see it.
Can she post where clients can see?
Only with an approval. Patricia never posts in client-visible or shared channels without a named yes from your team, and you choose exactly which channels she can read.
What does she actually do day to day?
Performance reports, client updates, follow-ups, meeting recaps, onboarding, invoices, and billable hours. The client work and the back office around it. On-brand image generation and ad creative are live today. Ad resizing is coming soon.
How is each client's data kept separate?
Every account is walled off. Data, access, and context never cross between clients. Patricia is SOC 2 and GDPR compliant, and ISO 27001 certified.
Does Patricia learn from my data?
Yes. The more you use her and the more feedback you leave, the better she gets at your accounts and each client's voice. Every account stays walled off from the others, your data is deleted when you cancel, and DPAs are available.
Does she only work in Slack?
Slack is her home today, with Microsoft Teams on the roadmap. From Slack she works across the tools your clients live in, like Google Ads, GA4, Meta, and Drive.
Do I need to train her?
She reads your channels and connected tools for context. Point her at a client and she starts the same day, no setup project.
What does it cost?
The founding plan is $45 a month and includes 20,000 credits a month, every seat included. In one example month that covers 5 client reports, 12 content briefs, and 40 ad variants, with room left for the day-to-day. Separately, you get 10,000 free credits once when you log in, with no card, and credits never expire.
What happens when my credits run out?
Patricia pauses and asks. Top-ups are $2.25 per 1,000 credits, cheaper in bulk, and a spend cap is on by default, so nothing runs and nothing bills without your approval.
Who is behind Patricia?
BetterGroup, built by former agency operators. You can meet us on the About page.
What happens to my data if I cancel?
It leaves with you. Client data is deleted when you cancel, and DPAs are available, talk to us.
When does she launch, and what happens after I join?
We are onboarding a first group of agencies now. Join the list and a confirmation lands in your inbox right away; invites go out in small batches, and you will hear from us either way.
Everybody deserves a Patricia.
Built for marketing agencies: she handles the mess. You keep the clients. See what changes in your first week.