Never blow your own ad budget again.
Patricia watches your Google Ads, Meta and TikTok spend around the clock. The moment a campaign is on pace to overspend, a CPA spikes, or budget is sitting idle, she flags it in Slack with what to do about it.
🚨 Pacing check, three things worth a look:
- Meta is on pace to overspend the month by ~18% (£2.1k) at the current rate
- Google Ads CPA jumped 41% overnight on 'Brand - DSA', likely a broad match leak
- TikTok is underpacing at 44% of budget with 9 days left
@Pati cap the Meta budget and add negatives on the DSA. Shift some to TikTok?
Done. Meta daily cap set to bring it back on pace, and I've queued the DSA negatives for your OK. Moving £800 of the idle TikTok budget into the top Meta ad set would keep the month on plan, want me to?
The old way
How teams do this today.
Pacing is a daily babysitting job across every platform, and the miss you notice is the one that already cost you money.
The Monday overspend surprise
A campaign ran hot over the weekend, blew the monthly budget by Wednesday, and nobody saw it until the founder saw the card statement.
The budget that sat idle
A campaign underpaced all month, left half the budget unspent, and the flat results only made sense once finance flagged it at month end.
The alerts you tuned out
Each platform has its own noisy notifications in a tab nobody checks, so the CPA spike that mattered got lost with the ones that did not.
Inside Patricia
What it looks like when she owns it.
Setup
Running in minutes, then it's hers.
Step 1
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Step 2
Connect the ad accounts
Google Ads, Meta and TikTok in a click each, so she reads live spend and pacing from every account you run.
Step 3
Set the guardrails
Monthly budget, an overspend and underpace threshold, and the CPA moves worth a ping. She learns what is normal for each account.
Step 4
She watches and warns
Around the clock. When something is off she flags it in the channel with the fix, and can cap, shift or pause on your OK.
Budget pacing & alerts
What she takes off your plate.
Real behavior of the skill, not a feature list.
Watches pacing around the clock
Your Google Ads, Meta and TikTok spend, checked through the day, so a weekend overspend is caught Saturday, not the following Monday.
Catches spikes, not just overspend
A CPA or CPC jump, a conversion drop, a campaign that suddenly eats budget. She flags the anomaly and what likely caused it.
Flags the idle budget too
Underpacing is a silent loss. She tells you when a campaign is leaving budget on the table with the month running out.
One alert, all accounts
Not a noisy notification per platform, but one read across Google Ads, Meta and TikTok, in the channel the team already watches.
Suggests the move, then makes it
Cap the budget, add the negatives, shift spend to what is working. She proposes it and can carry it out on your OK.
No per-account alert tool
Pacing is one thing Patricia does, not a monitoring seat you pay for every account you add.
Say it like you'd say it
Things to ask her on day one.
Are we on pace to overspend this month?
Alert me if our CPA moves more than 20%
Which campaigns are underpacing with a week left?
Cap the Meta budget to bring it back on plan
Shift the idle TikTok budget into the top Meta ad set
Keep going
One skill down. She has more.
Patricia's value compounds when the whole workflow lives with her, not just one job.
Patricia + Slack
Where the alert lands the moment a number moves, and where the team decides the fix.
FAQ
Budget pacing & alerts, answered.
How does Patricia know a campaign is off pace?
She reads live spend from each account and projects it against the monthly budget you set. If a campaign is trending to overspend or underpace, or a CPA moves past your threshold, she flags it with the projection and the likely cause.
Will it spam the channel?
No. You set the thresholds and she only pings you when something needs a decision, with one read across all accounts rather than a notification per platform.
Can she fix it, not just flag it?
Yes. She proposes the move, capping a budget, adding negatives, shifting spend, and can carry it out on your OK instead of leaving you to log into three accounts.
Which channels does she watch?
Google Ads, Meta and TikTok. Connect the accounts once and she watches pacing and anomalies across all of them.
Is this all Patricia does?
No. Pacing is one job. The same teammate handles reporting, competitor monitoring, meeting recaps, and the rest of the work your team hands her, all in the same Slack.
One of the jobs teams hand her. See more campaigns use cases or browse them all.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.