The negative keywords hiding in your client's search terms.
Ask in Slack and Patricia mines a client's Google Ads search-terms report: the word patterns burning budget with no conversions, the exact negatives to add and where, and the converters stuck on broad match worth their own bids. She drafts the list, your media buyer applies it, and she never writes to the account.
@Pati Brightside's Google Ads spend crept up last month but conversions were flat. Where is it leaking?
Mined the last 30 days of their search terms. Three patterns are burning budget with nothing to show for it:
- 'free' turned up in 41 queries, $310 spent, 0 conversions. Ready as a campaign negative.
- 'jobs' and 'salary' queries, $140 spent, all job-seekers, not buyers. Shared-list negatives ready.
- 'barrier repair serum' is converting on broad match. Worth breaking out to its own exact-match ad group.
@Pati write up the negatives and the exact-match breakout, I'll apply them.
Ready for you: two negative patterns (one campaign level, one shared list) and a draft exact-match ad group for 'barrier repair serum', exported to the sheet. I left the 'barrier repair' research queries alone, they look like early-funnel, not waste. I read the account, I never change it. Want me to run this sweep every Monday?
The old way
How agencies do this today.
Everyone knows the search-terms report needs a weekly clean on every account. It is also the job that never gets done.
The report nobody opens
The search-terms report sits behind three clicks in each client's account. Cleaning it is nobody's named job, so it gets a look once a quarter, if that.
The budget that leaks quietly
Broad match keeps matching queries nobody meant to bid on. The spend adds up a few dollars at a time, so it never trips an alarm, it just lowers the client's return.
The negatives added by gut feel
When someone does look, they block a handful of obvious terms and miss the patterns spread across hundreds of low-spend queries, which is where the real waste hides.
Inside Patricia
What it looks like when she owns it.
Setup
Set up with you in 20 minutes, then it's hers.
Step 1
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Step 2
Install the Search Terms Miner skill
Ask her for it in Slack and she installs it herself, or add it with one click from her catalog in the app. It brings the mining method with it.
Step 3
Connect the client's Google Ads account
One read-only connection to the account you want cleaned. She reads the search-terms report and never writes a thing to it.
Step 4
Hand the list to your media buyer
She returns the negatives with the spend each one burned and the breakouts worth their own bids. Your buyer applies them, and she runs the sweep on schedule so the report never goes stale again.
Search terms & negatives
What she takes off your plate.
Real behavior of the skill, not a feature list.
Every query, with the money attached
She pulls the client's search-terms report with spend, clicks and conversions on every query, so the conversation starts from real account data, not a hunch.
Patterns, not one-off bad queries
One, two and three-word analysis finds the word patterns that pile up spend across hundreds of different queries, which is where most of the waste actually hides.
The burned spend as proof
Every proposed negative shows the total spend that pattern cost the client with nothing to show for it, so the block is evidence-backed, never a guess.
Negatives at the right level
She proposes each negative at the level it belongs, campaign, ad group, or shared list, so the block lands where it should and not everywhere.
Winners promoted, not just losers blocked
Converting queries still served on broad match are surfaced as exact-match breakouts, so the same sweep that cuts waste also sharpens what already works.
Intent judged before anything is blocked
A zero-conversion pattern that looks like early-funnel research is flagged to watch, not to block, so you never cut off demand that converts later. She never proposes blocking brand or navigational terms without a warning.
Read-only, always
She never writes to a client's account. She mines the report, drafts the list at the level each negative belongs, and exports it. A person applies it.
Say it like you'd say it
Things to ask her on day one.
Install the Search Terms Miner skill
Mine the last 30 days of search terms and show me negatives to add
Brightside's spend crept up without conversions, find where it is leaking
Which client search terms are burning budget with no conversions?
Find converting queries stuck on broad match to break out to exact
Run the search-terms cleanup every Monday and post what you would change
Export the negative keyword list to a sheet
Keep going
One skill down. She has more.
Patricia's value compounds when the whole workflow lives with her, not just one job.
Patricia + Slack
Where you ask, where the negatives land for the media buyer, and where the weekly sweep gets posted.
FAQ
Search terms & negatives, answered.
Does Patricia change our clients' Google Ads accounts?
No. Mining the search-terms report is read-only and she never writes to an account. She drafts the negatives, shows the spend each one burned, and hands the list to your media buyer to apply. She also never proposes blocking brand or navigational terms without flagging it first.
How is this different from Google's recommendations?
Google surfaces one-off suggestions. Patricia mines the word patterns spread across hundreds of low-spend queries, shows the total spend each pattern burned, and proposes the block at the right level, campaign, ad group, or shared list, in the client channel where the decision gets made.
Will she block searches that convert later?
She judges intent before recommending anything. A zero-conversion pattern that looks like early-funnel research is flagged to watch rather than block, so you protect demand that converts down the line.
What do we need to set up?
Add Patricia to Slack, ask her for the Search Terms Miner skill, and connect the client Google Ads account you want cleaned. The first mined list comes back in the same thread, with the spend each negative would save.
Can she keep doing this without me asking?
Yes. Set the weekly sweep and she runs the search-terms cleanup on schedule across the accounts you point her at, posting the negatives she would add and the breakouts worth their own bids, ready for a person to apply.
Is this all Patricia does?
No. Search-terms cleanup is one skill. The same teammate maps a client's organic keywords, watches the pacing, tracks their competitors, and handles the rest of the work your agency hands her, all in the same Slack.
One of the jobs teams hand her. See more campaigns use cases or browse them all.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.