Semrush research, drafted into the brief your writer opens.
One tool knows the keywords, the questions, and what the ranking pages cover. The other is where the doc gets written. Patricia moves the research into a brief instead of a spreadsheet nobody reads.
@Pati build a content brief for Northwind on "b2b content strategy" so the writer can start Monday.
Pulled the research from Semrush and drafted the brief in Docs. "b2b content strategy" is 1,600/mo, and the three pages ranking above Northwind all run long and cover the same ground:
- 9 secondary terms to work in, from “b2b content framework” to “content strategy template”
- 7 People Also Ask questions, each one a subhead the top pages answer and Northwind doesn't
- The 3 ranking pages average 2,150 words across 11 to 14 H2s, so I set a 2,200-word target and mapped their headings
- Northwind already ranks 11 on a related term, so I flagged the internal link to point at this piece
The writer's first draft is in the doc now. Does it actually cover the terms?
Read the draft against the brief. It hits the target term and 6 of the 9 secondary ones, but it skips two PAA questions the top pages both answer, and it is running short at 1,450 words. I left three comments in the doc marking exactly where to add them. I did not touch the writer's copy, just flagged the gaps.
1 + 1 > 2
What Semrush and Google Docs do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Turn a Semrush target keyword into a full brief drafted in Google Docs
She pulls the target term, its volume, and the related and secondary keywords from Semrush, then drafts a structured brief in Docs: the primary term, the supporting terms to work in, and the angle, so the writer starts from a plan, not a blank page.
Pull the People Also Ask questions into the brief as subheads
The questions searchers actually ask around a term live in the SERP, not the doc. She reads them from Semrush and writes each one into the Docs brief as a subhead to answer, so the piece covers what the top pages cover.
Map competitor headings and set a word-count target from the ranking pages
She reads the pages ranking above your client, pulls their heading structure and typical length, and sets the brief's outline and word-count target against them, so the draft is built to compete instead of guessing at depth.
Check a draft in Docs against the target terms from the brief
Once the writer drafts, she reads the doc back against the Semrush terms and the brief, names which secondary keywords and questions are missing, and leaves comments where they belong, without rewriting the writer's copy unless you ask.
Spot the internal link and cannibalization risk before the piece ships
She checks whether the client already ranks for the target term or a close variant, flags the page to link from and any cannibalization risk, and notes it in the brief, so the new piece lifts the site instead of competing with it.
How it works
Semrush and Google Docs, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Semrush and Google Docs
One approval for Semrush, one OAuth click for Docs. She gets only the access you approve, and you can disconnect anytime.
Ask
Mention @Pati with the keyword. She reads Semrush and drafts the brief on her own; rewriting a shared draft or removing content waits for your yes.
Say it like you'd say it
Things to ask her.
Build a content brief for Northwind on "b2b content strategy"
Pull the People Also Ask questions for this term into the brief
What headings and word count do the top three ranking pages use?
Check the writer's draft against the target and secondary keywords
Does Northwind already rank for this term, and what should we link from?
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Semrush + Google Docs, answered.
What does connecting Semrush and Google Docs together let Patricia do?
She turns keyword research into a working brief. She reads the target term, secondary keywords, People Also Ask questions, and the ranking pages' headings and length from Semrush, then drafts all of it into a structured brief in Google Docs, and later checks the writer's draft back against those terms. Neither tool does that handoff alone.
Does she act on her own, or wait for approval?
Reading Semrush and drafting a new brief in Docs happen on their own, that is the point. Rewriting the body of a shared, in-flight draft or deleting content waits for your explicit yes in Slack, so she never overwrites a writer's work.
Do I need both connected?
For the full loop, yes: Semrush for the research and Google Docs for the brief. Each also works on its own, this page is about the content-ops workflow they unlock together.
Does this stay separate across our clients?
Yes. Connect each client's Semrush project and the docs you want her in, and every client's research and briefs stay walled off from the rest.
What does it cost?
Nothing extra. Every integration is included, on every plan.
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