Patricia works your Semrush.
Ask her in Slack. She checks the rankings, the backlinks, and what competitors are winning, and comes back with the answer instead of a project link.
@Pati where did Northwind move on rankings this week, and did we pick up any links?
Good week. The retainer is showing up in the numbers:
- "content marketing agency" moved 8 to 4, now on page one
- 6 new referring domains, one from a DR 71 industry blog
- Authority Score ticked up a point to 43
Nice. What are their two closest competitors ranking for that we aren't?
Pulled the gap. 14 keywords where both outrank Northwind and we have no page yet. Top three by volume are worth a brief this month, the rest I dropped in the report with search volume next to each.
Patricia + Semrush
What she does in Semrush.
Real actions she takes on your say-so, not a list of API endpoints.
Track keyword rankings
Organic positions for every domain you connect, with the moves up and down called out, so a client conversation starts from where they actually rank this week.
Watch the backlink profile
New and lost referring domains, anchor text, and link type, pulled into the channel so a lost link from a strong domain reaches you the same week it drops.
Read domain authority
Authority Score and its referring-domain makeup over time, so you can show a retainer client the trend line instead of a single number with no context.
Find the competitor gap
Keywords a client's competitors rank for and they do not, surfaced as a shortlist that becomes next month's content brief, not a spreadsheet nobody opens.
Map the ranking pages
The pages pulling a domain's organic traffic and the keywords behind them, so you know which post to refresh and which to leave alone.
Feed the client report
Rank movement, links won and lost, and competitor position, written into the weekly SEO report in your agency's format, no project tour required.
Say it like you'd say it
Things to ask her on day one.
Where did Northwind move on rankings this week?
Show me new and lost backlinks for Northwind this month
Which keywords do Northwind's top two competitors rank for that we don't?
How has Northwind's Authority Score trended this quarter?
Build the weekly SEO report for Northwind in our format
Better together
Semrush is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Popular pairings
Semrush, paired.
See what Semrush unlocks alongside the other tools your agency runs, each on its own page.
Setup
Semrush, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect Semrush
One approval reaches the projects you manage. She gets only the access you approve, and you can disconnect her anytime.
Semrush connected
Ask
Mention @Pati with the question. She reads the project and comes back with the answer, not a link.
@Pati Where did Northwind move on rankings this week?
On it.
FAQ
Semrush questions, answered.
What can Patricia actually do in Semrush?
She reads organic and paid keyword rankings, backlinks and referring domains, Authority Score, competitor visibility, and the pages driving a domain's traffic. In practice: she turns the SEO data into answers and writes the weekly report.
Does she act without asking?
Semrush is read-only for her, so there is nothing to approve. She reads the rankings and links and reports back, and never changes anything in your account.
Which Semrush plan do we need?
Any plan with API access works. She connects with the access you approve, the same way other approved tools do, and only sees the projects you connect.
We track a project per client. Does that stay separate?
Yes. She works only the Semrush projects you hand her, so each client's domains, keyword lists, and audits stay separate and nothing crosses over.
What does the Semrush integration cost?
Nothing extra. Every integration is included, on every plan.
One of 1,000+ integrations. Browse the full directory
Everybody deserves a Patricia.
She handles the mess. You keep the clients. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on real agency work, and every question answered.