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Calls and proposals

Sales calls prepared, deals followed up.

Every lead researched. Every proposal drafted from your own kit.

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An illustrated Brightside Slack workspace plays example conversations between the team and Patricia, one channel at a time. Pick a channel to read it at your own pace.

# growth
PatriciaApp11:20 AM

A new lead just booked a demo for tomorrow, I caught it in HubSpot. Sara Lynn, Head of Growth at Lumen, asked about SEO and paid search. I ran a quick first pass.

Pulled from
3

Sounds familiar?

Lead unread for three days
Prepping in the waiting room
Follow-up never got sent
Proposal started from scratch
“What did we promise them?”

Deals go cold between calls.

Every step waits on whoever owns the deal.

Every client, every week

Recurring client work, on a schedule.

Onboard her once. She runs the standing jobs for every client.

The weekly client report, ready on Monday

From Google Ads, Meta, GA4 and Search Console, in your agency's tone.

PDFNorthwind-weekly.pdfPDFFernbrook-spend.pdfPDFLumen-audit.pdfDOCNorthwind-call-notes.docxDOCReply-to-Elena.docxXLSOctober-invoices.xlsx

One brain for every client

Briefs, calls and decisions per account, so nobody re-explains a client.

Remembers

Northwind: report every Monday, Elena reads the summary only, no stock photos, Q4 is the backlink push.

Recaps that become tasks

She joins the client call. Action items land on the board with owners.

After the call, 11:33 AM

Northwind monthly review: recap in the channel, 3 decisions saved, 4 tasks in Notion with owners, follow-up drafted.

She asks before a draft reaches a client

Every draft waits for your team's yes. By default, so does every change and spend.

Send the Northwind weekly report to the client?

Reply to Elena about the Q4 calendar?

Send October invoices?

Spend and CPL alerts

Silent until something is wrong. Then the flag and a proposed fix.

Unprompted, 8:12 AM

Fernbrook's CPL is up 28 percent since Tuesday and frequency sits at 4.2. Fix proposed, client note drafted. Want them?

Works on a schedule

Set the rhythm once. She keeps it.

Mon

ReportsChecks

Tue

ChecksRecaps

Wed

ChecksNudges

Thu

ChecksDrafts

Fri

Summary

Month-end: invoices drafted, sent after your yes

The client call

The call ends. She is already on it.

Recap, decisions and tasks, minutes after the call.

An illustration plays the notetaker loop: Patricia records a client call, posts the recap with a TLDR in the internal client channel, saves the decisions to that account's memory, puts the action items in Notion with owners, and offers the account manager a first draft of a task she can do herself.

Notes that write themselves

Recorded, transcribed and recapped in minutes.

Memory that grows every call

Each decision updates what she knows about the account.

Follow-ups that happen

Tasks land with owners. By default, the recap email goes to everyone on the invite.

Setup

Set up in 20 minutes.

Together, on the call. No engineering, no onboarding fee.

1

Add her to a channel

Like any teammate, in Slack or Teams. No new app to learn.

Patricia joined #northwind-internal

Today at 9:00 AM

2

Connect your client accounts

Once, for the whole agency, with access scoped per person. No shared logins.

3

Point her at the first client

Name the account and its standing jobs. She starts the same day.

@Pati take over Northwind's weekly report and the daily account check.

On it. First report Monday morning, in your agency's tone, for your sign-off.

Proof

Proven on our own company first.

BetterPic, an AI photography company, runs on Patricia.

$20k

monthly ad spend, managed end to end

2

hires they did not need

2h

a day, back for the founder

BetterPic
“Patricia runs the campaigns, updates the website, sends the monthly reports, and pings me when something looks off. We did not hire for any of it.”
Thibaut HennauThibaut HennauCEO, BetterPic
Performance campaignsAccounts watched every morning, each change argued for a human to make.
Website changesCopy updates and conversion tweaks, no ticket queue.
Monthly reportingOn time, in plain English.
Flags when something is offRising costs and odd metrics, raised before anyone asks.

Pricing

One price. Every seat included.

What a month of client work costs.

Founding plan
$45/mo

for the whole agency

40 replies and briefs, 12 client updates, 5 weekly reports and a campaign plan in one example month

Included

  • 20,000 credits included every month
  • Every seat included, never per-seat
  • Metered to real work, spend cap on by default
  • Credits never expire and roll over
  • Smart Meeting Notetaker, save $20 per employee per month

What a task costs, on average

A client reply or brief

~$0.13

~56 credits

A client update or LinkedIn post

~$0.34

~150 credits

A weekly client report

~$0.68

~300 credits

A full campaign plan

~$2.66

~1,183 credits

FAQ

Questions, answered.

Which leads does she catch?

Lead posts in your Slack channels, new leads in your mail and new deals in your CRM.

Which CRMs?

HubSpot, Attio, Pipedrive, Salesforce and Teamleader. Changes there wait for your yes by default.

Does she email clients herself?

Proposals and follow-ups wait for your yes. The meeting recap email is the one exception, and you can switch it off.

When does the call brief arrive?

With Meeting Prep on, 15 minutes before each meeting with outside people, in your DMs.

Which meeting tools does she join?

Google Meet, Zoom and Microsoft Teams. She can also import Fireflies transcripts.

Your next sales call, ready.

Bring your next sales call. Leave with the brief ready.

No credit card.