Patricia works your Meta Ads.
Ask her in Slack. She reads the numbers, builds the campaign paused, and by default waits for your yes before anything spends.
@Pati how are Vela's Meta campaigns doing, and is anything burning budget?
Spend $8,410 across Facebook and Instagram last week, purchases up 14%. Two things stand out:
- Advantage+ prospecting: 3.8 ROAS, best set this quarter, room to scale
- The old carousel retargeting: $920 spent, 1.1 ROAS, fatigued at frequency 4.2
- Want me to build a fresh retargeting set and pause the tired one? I will wait for your approval first.
Build it and pause the old one.
Both approved. The new retargeting set is built with the approved creative and sits paused for your review, and the tired carousel is off. Launch is one more yes when you are ready.
Patricia + Meta Ads
What she does in Meta Ads.
Real actions she takes on your say-so, not a list of API endpoints.
Read performance like a buyer
Spend, results, cost per result, ROAS and frequency for every campaign, ad set and ad, split by age, country, device or placement, answered in Slack instead of exported to a sheet.
Catch fatigue and waste early
Ad sets with climbing frequency and falling ROAS get flagged with the numbers, before the week is gone, not after the invoice.
See the ad before it runs
Previews in the Facebook and Instagram feed, Stories and Reels, plus a reach estimate for a targeting idea before you commit budget to it.
Build campaigns, paused
Campaigns, ad sets, ads and creatives, with images and videos from your shared library. Everything starts paused, and by default nothing spends until someone approves it.
Change spend after your yes
Budgets, bids, schedules and targeting edited, and ads paused or resumed. By default each change waits for an explicit yes in Slack.
Audiences from your own traffic
Website, engagement and app audiences that Meta fills from its own matching. She never uploads customer emails or phone numbers.
Every client account, one login
She reaches the ad accounts your login can open, and you switch on the ones she may use. Every action is logged.
Say it like you'd say it
Things to ask her on day one.
How did Vela's Meta campaigns perform this week, split by placement?
Which ad sets are past frequency 3 with falling ROAS?
Show me the new creative as an Instagram Story before it goes live
Build a retargeting campaign from the approved creative and leave it paused
Pause every ad set under a 1.5 ROAS and show me what changed
Build a website audience of everyone who visited the pricing page in the last 30 days
Better together
Meta Ads is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Popular pairings
Meta Ads, paired.
See what Meta Ads unlocks alongside the other tools your agency runs, each on its own page.
Setup
Meta Ads, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect Meta Ads
An admin connects through Meta's own business login and picks the ad accounts she may use. You can disconnect her anytime.
Meta Ads connected
Ask
Mention @Pati with the question. Reads run at once; by default every change waits for your yes.
@Pati How did Vela's Meta campaigns perform this week, split by placement?
On it.
FAQ
Meta Ads questions, answered.
What can Patricia actually do in Meta Ads?
She reads performance for every campaign, ad set and ad with audience and placement splits, previews ads, estimates reach, and builds campaigns, ad sets, ads, creatives and website or engagement audiences. Reads run at once; by default every change waits for your approval.
Will she launch ads or change budgets on her own?
Not by default. New campaigns, ad sets and ads start paused, and every budget change, pause or resume waits for an explicit yes in Slack. You decide what, if anything, she may do without asking.
Does she build lookalike audiences or upload customer lists?
No. She builds website, engagement and app audiences that Meta fills from its own matching, and she never uploads customer emails or phone numbers.
Can I keep her to some of our ad accounts?
Yes. She sees the ad accounts the connecting login can open, and you switch on only the ones she may use. The rest stay untouched.
What access does she need?
An admin connects through Meta's official business login, with the access you approve. Disconnecting takes one click.
What does the Meta Ads integration cost?
Nothing extra. Connecting is included on every plan, and the ad spend stays in your own Meta account.
One of 1,000+ integrations. Browse the full directory
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.