Patricia works your Meta Ads.
Ask her in Slack. She reads the numbers, drafts the campaign, and touches nothing that spends money without your yes.
@Pati how are Vela's Meta campaigns doing, and is anything burning budget?
Spend $8,410 across Facebook and Instagram last week, purchases up 14%. Two things stand out:
- Advantage+ prospecting: 3.8 ROAS, best set this quarter, room to scale
- The old carousel retargeting: $920 spent, 1.1 ROAS, fatigued on frequency 4.2
- Want me to build a fresh retargeting set and pause the tired one? Nothing goes live until you approve.
Build it and pause the old one.
Drafted the new retargeting set with the approved creative and left it paused for your review. The tired carousel is off. Nothing is spending yet, launch is one click when you are ready.
Patricia + Meta Ads
What she does in Meta Ads.
Real actions she takes on your say-so, not a list of API endpoints.
Read performance like a buyer
Spend, ROAS, CPA, and frequency across Facebook and Instagram, every campaign, ad set, and ad you connect, answered in Slack instead of exported to a sheet.
Catch fatigue and waste early
Ad sets bleeding budget or climbing past a safe frequency get flagged with the numbers, before the week is gone, not after the invoice.
Build campaigns, hold the launch
She creates campaigns, ad sets, ads, and creatives ready to go, then leaves them paused. Anything that would spend waits for your explicit yes.
Manage the audiences
Custom and lookalike audiences built and kept current from real customer data, instead of the list someone exported three months ago.
Work across every account
One connection reaches the customer ad accounts you manage, and every customer's spend and data stay walled off from the rest.
Deliver share-ready reporting
Weekly performance summaries in the channel, and team-branded reports when a customer wants the polished version.
Say it like you'd say it
Things to ask her on day one.
How did Vela's Meta campaigns perform this week?
Which ad sets are past frequency 3 with falling ROAS?
Build a retargeting campaign from the approved creative and leave it paused
Pause every ad set under a 1.5 ROAS and show me what changed
Build a lookalike audience from last quarter's purchasers
Better together
Meta Ads is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Popular pairings
Meta Ads, paired.
See what Meta Ads unlocks alongside the other tools your agency runs, each on its own page.
Setup
Meta Ads, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect Meta Ads
One click reaches the customer ad accounts you manage. She gets only the access you approve, and you can disconnect her anytime.
Meta Ads connected
Ask
Mention @Pati with the question. Reads happen on their own; anything that touches spend waits for your yes.
@Pati How did Vela's Meta campaigns perform this week?
On it.
FAQ
Meta Ads questions, answered.
What can Patricia actually do in Meta Ads?
She reads Facebook and Instagram ad performance across accounts, campaigns, ad sets, and ads, builds campaigns, ad sets, ads, and creatives, and manages custom and lookalike audiences. Reads are instant; anything that would spend waits for approval.
Will she launch ads or change budgets on her own?
No. Anything that spends money, launches an ad, or changes a budget waits for an explicit yes in Slack. She builds it and leaves it paused. Reporting and monitoring run on their own, that is the point.
Can I keep her scoped to part of our Meta Ads?
Yes. Connect only the ad accounts you want her in, and the rest stays untouched. Everything she sends or changes still waits for your yes.
What access does she need?
She connects through Meta's official authorization flow with the access you approve, the same way other approved tools do. Disconnecting takes one click.
What does the Meta Ads integration cost?
Nothing extra. Every integration is included, on every plan.
One of 1,000+ integrations. Browse the full directory
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.