Patricia works your LinkedIn Ads.
Ask her in Slack. She reads spend and leads across every ad account you switch on, flags what is off, and by default waits for your yes before a change.
@Pati how did Vela's LinkedIn campaigns do last week?
Spend $2,140 across four campaigns, 38 leads at $56 each. Two things stand out:
- Retargeting: 21 leads at $31, the best cost per lead this month
- Cold ABM: $690 spent, CTR 0.28%, no leads in nine days
- Want me to pause the ABM campaign and move $20 a day to retargeting? I will wait for your yes.
Yes to both.
Done after your yes: the ABM campaign is paused and retargeting runs at $120 a day. I will check the cost per lead again on Thursday.
Patricia + LinkedIn Ads
What she does in LinkedIn Ads.
Real actions she takes on your say-so, not a list of API endpoints.
Read performance like a buyer
Impressions, clicks, spend, conversions and leads, with CTR, CPC, CPM and cost per lead, by campaign, ad, campaign group or account, over any range, by day or by month.
Catch waste and holds early
Campaigns that spend without leads get flagged with the numbers, and so does an ad account on a billing hold, before the week is gone.
Every client account, one connection
One sign-in reaches the ad accounts your login manages. You switch off the ones she may not use, and every action is logged.
Change budgets and status after your yes
Campaign and group budgets, pause, resume or archive for campaigns, groups and ads, renames, and a campaign's end date. By default each change waits for an explicit yes in Slack.
Changes where your role allows them
She changes the ad accounts where your LinkedIn role allows edits. With a view-only role she reads, flags and proposes the change for your team to make.
Say it like you'd say it
Things to ask her on day one.
How did Vela's LinkedIn campaigns do last week, by campaign?
Which LinkedIn campaigns spent money this month without a single lead?
Show me cost per lead by ad for the retargeting campaign
Is any of our clients' ad accounts on a billing hold?
Pause the cold ABM campaign and show me what changed
Better together
LinkedIn Ads is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Setup
LinkedIn Ads, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect LinkedIn
Sign in through LinkedIn's official login with the account that manages your ad accounts, and switch off any she may not use. You can disconnect her anytime.
LinkedIn Ads connected
Ask
Mention @Pati with the question. Reads run at once; by default every change waits for your yes.
@Pati How did Vela's LinkedIn campaigns do last week, by campaign?
On it.
FAQ
LinkedIn Ads questions, answered.
What can Patricia actually do in LinkedIn Ads?
She reads performance by campaign, ad, campaign group or account, with leads and cost per lead, lists campaigns, groups and ads with their budgets and status, and flags accounts on a billing hold. She changes budgets, status, names and a campaign's end date, by default after your approval.
Can she change every ad account?
Every ad account you switch on where your LinkedIn role allows edits. By default each change waits for your yes. With a view-only role she reads, flags and proposes the change for your team to make in Campaign Manager.
Does she create campaigns or edit targeting?
No. She reads, reports and changes budgets, status, names and a campaign's end date. Creating a campaign or an ad, and changing targeting or bids, stay in Campaign Manager.
Can I keep her to some of our ad accounts?
Yes. Switch off the ad accounts she may not use, and she neither reads nor changes those. By default, every change she makes waits for your yes, and every email, post or message she drafts always does.
What does the LinkedIn Ads integration cost?
Nothing extra. Connecting is included on every plan, and the ad spend stays in your own LinkedIn account.
One of 1,000+ integrations. Browse the full directory
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.