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Company brain

The person who knows is away. Your team still gets the answer.

Your whole team can ask her. She answers with the source.

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An illustrated Brightside Slack workspace plays example conversations between the team and Patricia, one channel at a time. Pick a channel to read it at your own pace.

# northwind-content
Ricardo Ghekiere5:48 PM

Off for six weeks from tomorrow. Ask @Pati anything on Northwind.

4

Sounds familiar?

“Wait till she is back”
What did the client approve?
Decided on a call, lost
New hire starts from zero
Every AI chat starts blank

Every question finds you.

Client context lives in heads, DMs and client calls.

Every client, every week

Recurring client work, on a schedule.

Onboard her once. She runs the standing jobs for every client.

The weekly client report, ready on Monday

From Google Ads, Meta, GA4 and Search Console, in your agency's tone.

PDFNorthwind-weekly.pdfPDFFernbrook-spend.pdfPDFLumen-audit.pdfDOCNorthwind-call-notes.docxDOCReply-to-Elena.docxXLSOctober-invoices.xlsx

One brain for every client

Briefs, calls and decisions per account, so nobody re-explains a client.

Remembers

Northwind: report every Monday, Elena reads the summary only, no stock photos, Q4 is the backlink push.

Recaps that become tasks

She joins the client call. Action items land on the board with owners.

After the call, 11:33 AM

Northwind monthly review: recap in the channel, 3 decisions saved, 4 tasks in Notion with owners, follow-up drafted.

She asks before a draft reaches a client

Every draft waits for your team's yes. By default, so does every change and spend.

Send the Northwind weekly report to the client?

Reply to Elena about the Q4 calendar?

Send October invoices?

Spend and CPL alerts

Silent until something is wrong. Then the flag and a proposed fix.

Unprompted, 8:12 AM

Fernbrook's CPL is up 28 percent since Tuesday and frequency sits at 4.2. Fix proposed, client note drafted. Want them?

Works on a schedule

Set the rhythm once. She keeps it.

Mon

ReportsChecks

Tue

ChecksRecaps

Wed

ChecksNudges

Thu

ChecksDrafts

Fri

Summary

Month-end: invoices drafted, sent after your yes

The fair question

We gave the team Claude seats.
Isn't that AI-native already?

A seat is a chat box you go to. She works in your team's channels.

You ask once. She checks the tools herself.

You, again

Fernbrook's CPL went up this week. Here is this week's Google Ads export [CSV pasted], last week's export [CSV pasted], and the GA4 landing page report [screenshot]. Context: B2B payroll software, three search campaigns and one Performance Max, the lead form is on /demo, target CPL is $60, and we paused the branded campaign two weeks ago because the client asked. Can you work out what moved and write two sentences I can send them? And remind me to check again on Friday, I will forget…

Opus

Export, paste, explain the account again.

Maya10:02 AM

@Pati why did Fernbrook's CPL jump this week?

PatriciaApp10:03 AM

Checked Google Ads and GA4. CPL is up 18% to $71. Two causes: the branded campaign paused two weeks ago was carrying the cheap leads, and the /demo page dropped to 2.1% conversion after Friday's redesign. Suggested fix: restart branded at last month's budget and roll back the form change. Thibaut, say yes and I will write it up for Fernbrook.

Thibaut10:06 AM

Yes. Send me the numbers, I will make the change in the account.

PatriciaApp10:06 AM

In the thread. The note for Fernbrook is drafted for your review, and I set myself a check on the page for Friday.

She pulls the numbers and remembers the account.

Who sees what

The team's memory and yours, kept apart.

You choose what is shared.

Company memory

Shared
  • Northwind call12 September, Fireflies
  • Northwind Q4 planDeck in Google Drive
  • #northwind-contentClient channel

Personal memory

Private
  • Your private chats with herStays with you
Ricardo4:02 PM

@Pati forget my notes on the salary review.

PatriciaApp4:02 PM

Done. That is out of my memory.

Setup

Set up in 20 minutes.

Together, on the call. No engineering, no onboarding fee.

1

Add her to a channel

Like any teammate, in Slack or Teams. No new app to learn.

Patricia joined #northwind-internal

Today at 9:00 AM

2

Connect your client accounts

Once, for the whole agency, with access scoped per person. No shared logins.

3

Point her at the first client

Name the account and its standing jobs. She starts the same day.

@Pati take over Northwind's weekly report and the daily account check.

On it. First report Monday morning, in your agency's tone, for your sign-off.

Proof

Proven on our own company first.

BetterPic, an AI photography company, runs on Patricia.

$20k

monthly ad spend, managed end to end

2

hires they did not need

2h

a day, back for the founder

BetterPic
“Patricia runs the campaigns, updates the website, sends the monthly reports, and pings me when something looks off. We did not hire for any of it.”
Thibaut HennauThibaut HennauCEO, BetterPic
Performance campaignsAccounts watched every morning, each change argued for a human to make.
Website changesCopy updates and conversion tweaks, no ticket queue.
Monthly reportingOn time, in plain English.
Flags when something is offRising costs and odd metrics, raised before anyone asks.

Pricing

One price. Every seat included.

What a month of client work costs.

Founding plan
$45/mo

for the whole agency

40 replies and briefs, 12 client updates, 5 weekly reports and a campaign plan in one example month

Included

  • 20,000 credits included every month
  • Every seat included, never per-seat
  • Metered to real work, spend cap on by default
  • Credits never expire and roll over
  • Smart Meeting Notetaker, save $20 per employee per month

What a task costs, on average

A client reply or brief

~$0.13

~56 credits

A client update or LinkedIn post

~$0.34

~150 credits

A weekly client report

~$0.68

~300 credits

A full campaign plan

~$2.66

~1,183 credits

FAQ

Questions, answered.

What is a company brain?

One memory of every client, built from your calls, channels and files, in Slack or Teams.

Who sees what?

You choose per connection: shared with the team or private to you. Topics you mark off limits stay out of meeting notes.

Can she learn from calls we already recorded?

Yes. She imports Fireflies transcripts and meetings from an outside recorder.

How is this different from our wiki?

A wiki holds what someone wrote down. She reads it too, plus the calls and channels where decisions happen.

Can we bring what Claude or ChatGPT knows?

Yes. Import your context from either one.

Let the team ask her instead.

Bring your busiest client. Your team can ask her the same day.

No credit card.