Ad creative & Meta campaignsFrom a brief to a live Meta campaign, run by Patricia.
Give her one ad. She resizes it for every placement, from the 1:1 feed to 9:16 Reels, checks the safe zones, makes the client's brand version of any reference, launches the campaign on Meta after your yes and reports spend in the client's channel.
- Every placement from one ad
- Safe zones measured, never eyeballed
- Open in Canva for the last touch
95% ready from Patricia. The last touch is yours, in Canva.
She reflows one ad into every placement and checks the safe zones. Then you open the set in Canva, the editor your team already knows, and change a word, a colour or a photo by hand. No new prompt, no waiting for another draft.
Patricia · Atajo para hacer más · 5 pagesMade by PatriciaShare
You
The real files from our 17 August thread: one Spanish ad, four sizes, six minutes. The editor frame is an illustration.
Five references in. Nine brand drafts out.
Our own thread, 17 August 2026. The drafts are the real files from Slack.
Open the set in Canva
Goke is our AI engineer. The references are public ads he pasted in; the drafts are Patricia's, unedited.
From one reference to a live campaign.
Four jobs, in the order a paid social retainer runs them. Each one has a skill behind it and an approval in front of it.
Ads from a reference, a brief or a meme
She replicates a reference ad for the client's brand, builds one from a brief, or makes a meme ad from a template. The brand kit holds the logo, colours and fonts per client.
ad-studio image-generation brand-kitEvery placement, safe zones measured
Resized and reformatted for Meta Reels and Stories, Google Display and LinkedIn. Safe zones are checked with measured pixel bands, never eyeballed. A delivered ad gets repaired: redrawn logo, colour seam, misspelled string, margin fill.
ad-studio studioFrom brief to live campaign
A campaign brief becomes a complete Meta launch draft: campaign type, the account's naming grammar, the pre-launch checklist, every parameter of campaign, ad set, creative and ad. She builds it, you approve once, and she launches it and confirms it is live.
launch-campaign-meta naming-convention audit-measurement-metaWatch, propose, report
Every active creative is watched for fatigue day by day. On request she scores the account, ranks refresh priorities and drafts the next batch with a testing calendar. Budget moves and placement changes arrive as proposals, then the numbers go into the client report.
fatigue budgets-meta analyze-placements-meta client-report-draftFrom a two-line brief to a live campaign, in one thread.
The account manager writes the brief. Patricia builds everything paused, the team approves once, and the campaign goes live on Meta.
- 1BriefGoal, market, budget, dates, the offer. Two lines in the client channel.
- 2CreativeBrand drafts in every placement, safe zones checked, open in Canva for the last touch.
- 3Paused buildCampaign, ad set and ads created paused, in the account's naming grammar, pixel checked.
- 4ApprovalOne named yes in the channel.
- LivePatricia activates it, reads it back from Meta and confirms in the thread.
- 1 campaign, Sales objective, €1,500 lifetime, 6 to 20 October
- 1 ad set: Belgium, 25 to 54, Advantage+ placements
- 4 ads: 2 angles × feed 1:1 and Reels 9:16, UTMs set
- Pixel check: Purchase event firing on the sale page
Read back from Meta · approved by RicardoFB | Autumn Sale | Sales | BE is delivering. 4 ads active, €107 a day. First check at 17:00, then the creative watch every morning.
Example client and campaign. On our own account, every build we ran stayed paused until someone said yes.
An anomaly watch every morning. A budget scaler that asks first.
The same routine we run on Google Ads, on Meta: fatigue, CPA drift and pacing flagged at breakfast, and budget steps that follow your rules and wait for a yes.
Anomaly watch
Fatigue, drift, pacing and tracking, one proposed action.
Budget scaler
Learning-safe steps up, cuts below the floor, applied after your yes.
A +20% step, inside your learning-safe limit. Next check in 3 days.
Example client. The Google Ads version of both runs on BetterPic's account every day.
An example week for one paid social client.
You set the cadence in the channel. This is the shape we run on our own account.
Three-tier allocation with promote and kill triggers. Proposal only.07:00 · approvalPer-surface fit and safe zones, volume floors respected.07:00 · posted
Spend, results, the comparison period named.09:00 · approvalClient reportBefore you hand her an ad account.
Does she publish ads on her own? +
No. Campaigns, ad sets and ads are created paused, one approval card per object. Budget changes and pauses arrive as proposals. Activation needs a named yes in the channel.
Which platforms? +
Meta today: the account audit, launch draft, budgets, placements, measurement and the daily creative watch. Google Ads has its own set of skills for search, Performance Max and Shopping. Creative sizing covers Meta Reels and Stories, Google Display and LinkedIn safe zones.
Can she use each client's brand? +
Yes. The brand kit holds the logo, colours and fonts. A brand profile per client sits in the file library, and she learns the client's tone from examples and corrections.
Can we edit her ads ourselves? +
Yes. Every set opens in Canva as editable pages. Text stays text and the logo and photo stay separate layers, so your designer changes a word or a colour by hand without asking her again.
Can she fix an ad the designer delivered? +
Yes. Redrawn logo, colour seam, misspelled string, margin fill, or a platform-compliant version that clears the safe zones. Each is a scoped edit that keeps the rest of the ad intact.
The other service lines.
Sell paid social. Patricia runs the production.
Bring one client's reference ad to the call. You leave with the brand version in every placement.
No credit card.