Google AdsGoogle Ads, run by Patricia.
A weekly report that says what to do, an anomaly watch every morning, and budget and bid steps that follow your rules. She proposes, you approve, she applies and logs it.
- Real purchases only
- Every change approved first
- One-command rollback
28 days, every campaign, one action each.
BetterPic's own account, 18 September.
| Campaign | Cost | ROAS | Action |
|---|---|---|---|
| P-Max · Blog · Cold | $1,328 | 3.38x | 🟢 expand assets |
| P-Max · Catch All | $776 | 3.16x | 🟢 scale budget |
| Search · Best AI Headshot | $2,825 | 1.09x | 🟠 fix landing page |
| Search · Competitors | $514 | 1.23x | 🟠 cut dead terms |
Next steps, reply with the numbers to apply: 1. cut zero-conversion terms on AI Headshot Generator. 2. same on Competitors. 3. check the tag on the "- U" landing page: $85 spent, 0 sales.
A report that tells you what to do.
Every Monday, straight from the Google Ads API, on the conversion that is real revenue. Each campaign gets an action, and the next steps wait for your numbers.
- Counts real purchases only, never a double-counted bidding action
- By landing page and by campaign, with a colour per action
- Reply "1 and 2" and she dry-runs, applies and logs each change
Report, watch, scale, fix.
Eight Google Ads skills behind four jobs. Every change she proposes waits for a named yes, then she applies it and logs it with a rollback.
Weekly report
The last 28 days from the API, on real purchases, by landing page and campaign, with an action per campaign and numbered next steps.
campaign-status analyze-campaign-types conversion-definitionAnomaly watch, every morning
Spend spikes, CPA and ROAS drift, guardrail breaches, disapproved ads and broken URLs. Complete days only, in the account's time zone, with the last two days marked provisional.
anomalyBudget and bid scaler
Your rules, written once: step the budget up when ROAS holds, cut it below the floor, move the target CPA in small steps. Each step is proposed, approved, applied and logged.
budgets-bids audit-biddingAudit, terms, copy, tests
The account audit with a proposed fix per finding, wasted search terms turned into negatives, ad copy from the landing page, and A/B tests the account can actually finish.
gaudit terms adcopy expplanShe flags it at 08:12. You say yes. The budget moves.
The anomaly watch and the budget scaler on BetterPic's account, 18 September.
Anomaly watch
Flags first, the detail under them, one proposed action.
Budget scaler
A step that held, a cut after your yes, then the weekly health check.
Measured: ROAS 0.82x on $649 of spend, 11 to 17 Sep. Rule: below the 1.0x guardrail, cut the budget, do not restore the old target CPA. Approved by Thibaut.
Before you hand her an ad account.
Does she change budgets on her own? +
No. The scaler proposes each step against the rules you wrote. Nothing moves until someone approves it in the channel, and every change is logged with a one-command rollback.
Which conversions does she trust? +
The one you name as real revenue. On BetterPic that is front-end purchases only, because a second bidding action counted each order twice. She resolves what a result means on each campaign before she quotes a CPA.
Can she manage many client accounts? +
Yes. Connect Google Ads once and pick every client account. Each client's report, watch and scaler post in that client's channel.
What if the alert is wrong? +
Correct it in the thread once. She keeps the rule for every run after: complete days only, the account's time zone, a minimum number of purchases before a drift alert.
The other service lines.
Sell Google Ads management. Patricia runs the routine.
Bring one client account to the call. You leave with the Monday report and the morning watch scheduled.
No credit card.