Instagram leads, counted where the pipeline lives.
Likes are not leads. Patricia reads the HubSpot contacts and deals that came from Instagram, sets them next to your Instagram ad results, and drafts more of what brought the calls.
@Pati is Orbit's Instagram bringing real leads, or just likes?
Reading HubSpot by source for the last 30 days:
- 14 new contacts came from Instagram: 9 through the link in bio, 5 through the Story ad
- 3 of them are already at a discovery call, worth €21,000 in open deals
- The Story ad brought contacts at €38 each, the feed ad at €96
- Want me to draft two more Stories in the case-study hook that brought the calls?
Yes. And log this DM as a lead: "how much for a team of 12?" from Sarah Wilde.
Approved and logged: Sarah Wilde is a HubSpot contact tagged Instagram, with her question in the note. The reply and the two Story drafts are in the thread, ready for your team to send and post.
1 + 1 > 2
What Instagram and HubSpot do together.
Each is useful alone. Joined, they answer the question neither can on its own.
See which Instagram links and ads bring contacts into HubSpot
She reads the HubSpot contacts whose source or UTM tags point at Instagram, the link in bio or an Instagram ad, so the channel is measured in contacts, not likes.
Judge Instagram ads on pipeline, not clicks
Instagram ad results from her own Meta Ads connector, set next to the HubSpot deals those campaigns started, so the ad that fills the pipeline gets the budget.
Log the enquiry someone pastes into Slack
Paste a DM or a comment into Slack and she creates the HubSpot contact, tagged Instagram, with the message in a note. By default the new contact waits for your yes.
Draft the reply and the next posts
She drafts the reply for your team to send from Instagram, and the next posts in the hook that brought the calls.
Report Instagram as a lead channel
Instagram contacts, the deals they started and the ad cost per contact, in one weekly answer next to the rest of the pipeline.
How it works
Instagram and HubSpot, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect HubSpot and Meta Ads
HubSpot for the contacts and deals, Meta Ads for the Instagram ads. Drafting posts and replies needs no connection.
Ask
Mention @Pati with the question. She reads both on her own; by default logging a contact waits for your yes, and your team sends the replies and publishes the posts.
Say it like you'd say it
Things to ask her.
Is Orbit's Instagram bringing real leads, or just likes?
Which HubSpot deals this quarter started on Instagram?
Log this Instagram DM as a HubSpot contact
What does the Instagram Story ad cost per HubSpot contact?
Draft two Stories in the hook that brought the discovery calls
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Instagram + HubSpot, answered.
What does this pairing let Patricia do?
She reads the HubSpot contacts and deals that came from Instagram, through the source and UTM tags on your link in bio and ads, sets them next to your Instagram ad results from Meta Ads, logs an enquiry you paste into Slack as a contact, and drafts the replies and the next posts.
Does she read Instagram DMs and comments?
No. Paste a DM or a comment into Slack and she logs it in HubSpot and drafts the reply. Your team sends it from Instagram.
Does she change anything without asking?
Not by default. Logging a contact in HubSpot waits for your yes, and posts and replies are sent by your team.
Do I need both connected?
HubSpot, yes, for the contacts and deals. Meta Ads if you want the Instagram ads in the same answer. Drafting needs no connection.
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Every tool has its own page with the full picture of what Patricia does there.
Everybody deserves a Patricia.
She handles the work your team never gets to. You build the company. See what changes in your first week.