Turn Instagram DMs into HubSpot pipeline, not lost messages.
The comment that leaves an email and the DM that asks the price are leads. Patricia captures them into HubSpot, tags the source, and shows you what social actually put in the pipeline.
@Pati are we losing enquiries in Northwind's Instagram DMs? Sales says leads are thin this week.
You are losing some, yes. Seven inbound enquiries came through Instagram in the last five days and only two are in HubSpot. Here is the gap:
- Four DMs asking about pricing or availability, none logged as contacts
- One comment on the case-study Reel left a work email asking for a call
- That Reel drove 1,900 link-in-bio clicks, and it is the top enquiry source this week
- Want me to create the five missing contacts in HubSpot, tagged Instagram, and draft replies for your review?
Yes. Create them and draft the replies, I will read before anything sends.
Five contacts created in HubSpot, each tagged with source Instagram and the post that brought them in, associated to the right company where I could match it. Five replies are drafted and waiting on your yes, nothing has been sent to the prospects yet. From now on I will log new Instagram enquiries against HubSpot as they land and flag the ones worth a fast reply, so the DM inbox stops leaking pipeline.
1 + 1 > 2
What Instagram and HubSpot do together.
Each is useful alone. Joined, they answer the question neither can on its own.
Capture Instagram DM and comment enquiries as HubSpot contacts
A DM asking the price or a comment leaving an email is a lead that dies in the app. She reads Instagram DMs, comments, and mentions, creates the contact in HubSpot with the source tagged, and associates it to a company, so nothing inbound goes unlogged.
Attribute social to pipeline by tying posts to the contacts they created
She tags each captured contact with the post or Reel that brought them in, so you can see which content actually generated enquiries and what that turned into in the HubSpot pipeline, not just reach and likes.
See which Instagram content drives link-in-bio enquiries, not just reach
She lines up Instagram insights, reach, saves, and link clicks, against the contacts and deals those posts created in HubSpot, so the content that looks popular is judged on the leads it actually produced.
Draft replies to hot Instagram leads and log the conversation to HubSpot
She surfaces the DMs and comments worth a fast reply, drafts the response for your review, and logs the exchange against the HubSpot contact, so a prospect who reached out on social is worked like any other lead. Replies wait for your yes.
Report Instagram as a lead channel next to the rest of the pipeline
Weekly enquiries from Instagram, contacts created, and deals influenced, pulled from both sides into one summary, so social sits in the pipeline report as a real source instead of a vanity dashboard.
How it works
Instagram and HubSpot, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Connect Instagram and HubSpot
One click each, per client Instagram Business or Creator account and HubSpot portal. She gets only the access you approve, and you can disconnect anytime.
Ask
Mention @Pati with the job. Capturing contacts and reading both sides run on their own; replying to a prospect or publishing a post waits for your yes.
Say it like you'd say it
Things to ask her.
Are we losing enquiries in Northwind's Instagram DMs, and which are not in HubSpot?
Create HubSpot contacts from this week's Instagram enquiries and tag the source
Which Instagram posts actually generated leads that reached the pipeline?
Draft replies to the hot DMs and log the conversation against the HubSpot contact
Report Instagram enquiries and deals influenced next to the rest of the pipeline
More combinations
Other pairs that work like this.
The stack rarely stops at two. These combinations pull the same trick.
FAQ
Instagram + HubSpot, answered.
What does connecting Instagram and HubSpot together let Patricia do?
She reads Instagram DMs, comments, and mentions, creates the enquiries as HubSpot contacts with the source and the originating post tagged, associates them to companies, and ties social content back to the pipeline it created. She also drafts replies to hot leads for your review. Instagram is the lead source, HubSpot is where it becomes pipeline, and neither joins the two on its own.
Does she reply to prospects or post without asking?
No. Capturing contacts into HubSpot and reading both sides run on their own. Replying to a DM or comment, and publishing any post, waits for your explicit yes in Slack.
Do I need both connected?
For the joined view, yes: Instagram to see the enquiries, HubSpot to turn them into tracked contacts and pipeline. Each also works on its own, this page is about what they do together.
Does this work across all our client accounts?
Yes. Connect each client's Instagram account and HubSpot portal, and every client's messages, contacts, and pipeline stay walled off from the rest.
What does it cost?
Nothing extra. Every integration is included, on every plan.
One of 1,000+ integrations. Browse the full directory
Or one at a time
See each on its own.
Every tool has its own page with the full picture of what Patricia does there.
Everybody deserves a Patricia.
She handles the mess. You keep the clients. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on real agency work, and every question answered.