Patricia runs your SendGrid.
Ask her in Slack. She drafts the send, keeps the contact lists clean, and watches the deliverability numbers. Nothing goes out until you approve it.
@Pati how's deliverability looking on Fernbrook's account, and is the launch email ready?
Deliverability is healthy and the launch single send is drafted, waiting on you:
- Last 30 days: 98.7% delivered, 0.09% bounce, 0.02% spam reports across 46,000 sends
- Launch email: built from the announcement template, subject drafted, going to the Active Customers list (12,400 contacts)
- Heads up: 380 addresses hit repeated soft bounces this month. Want me to suppress them before this goes out?
Suppress them and send it.
Suppressed the 380 and the send is out to 12,020. Delivered rate is already at 99.1% and the first opens are landing. I will post the full engagement breakdown here tomorrow morning.
Patricia + SendGrid
What she does in SendGrid.
Real actions she takes on your say-so, not a list of API endpoints.
Draft the send for you
She builds the campaign or single send from a template, writes the subject line, and points it at the right list, ready for a final look before anything ships.
Send only after your yes
Every send, marketing blast or transactional template, goes out when you approve it and not before. She sets it all up so the last step is one word from you.
Keep contacts and lists clean
New contacts added, custom fields filled, and bounced or unsubscribed addresses suppressed, so a client's list stays healthy and delivery does not quietly slip.
Manage the transactional templates
Receipts, password resets, welcome mail. She updates a template, spins a new version, and activates it, so the mail your client's app sends stays on brand.
Watch deliverability like a hawk
Delivered rate, bounces, spam reports, and blocks tracked from the event data, so a sender reputation problem gets caught before it costs a client their inbox placement.
Report what actually landed
Opens, clicks, bounces, and unsubscribes per send and per list, handed to you in Slack without anyone logging in to read a chart.
Say it like you'd say it
Things to ask her on day one.
Draft Fernbrook's launch email from the announcement template and send it to the Active Customers list
How is deliverability trending across all clients this month?
Suppress the addresses that keep bouncing on the Fernbrook account
Update the welcome email template and make the new version live
What were the open and click rates on last week's single send?
Better together
SendGrid is one hand. Give her the other.
Patricia's value compounds when the whole workflow lives with her, not just one tool.
Setup
SendGrid, connected in minutes.
Add Patricia to Slack
She joins your workspace like any teammate. Two minutes, no engineering.
Today at 9:00 AM
Connect SendGrid
One OAuth click. She gets only the access you approve, and you can disconnect her anytime.
SendGrid connected
Ask
Mention @Pati with the job. She drafts, cleans lists, and reports on her own; any send waits for your approval.
@Pati Draft Fernbrook's launch email from the announcement template and send it to the Active Customers list
On it.
FAQ
SendGrid questions, answered.
What can Patricia actually do in SendGrid?
She works with contacts and lists, custom fields, marketing campaigns and single sends, transactional templates and their versions, scheduled sends, and the stats behind deliverability. In practice: she drafts sends, keeps lists clean, manages templates, watches your reputation, and tells you what performed.
Will she send email on her own?
No. Drafting, list cleanup, template work, and reporting run on their own, that is the point. Actually sending, whether a marketing campaign or a transactional template to a client's audience, waits for an explicit yes in Slack.
Which SendGrid plan do we need?
Any plan works. She connects through SendGrid's official OAuth flow, the same way other approved apps do, and only sees the account you connect.
We run a separate SendGrid account per client. Does that work?
Yes, that is the setup she expects at an agency. Connect what you want her in and every client's contacts, templates, and sends stay walled off from the rest.
What does the SendGrid integration cost?
Nothing extra. Every integration is included, on every plan.
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Everybody deserves a Patricia.
She handles the mess. You keep the clients. See what changes in your first week.
Pick a time that works for you. You get a live walkthrough of Patricia on real agency work, and every question answered.